Fans Can Experience the Year's Biggest Football Matchup With a
Digital Twist to a Popular Game Now On Yahoo Fantasy Sports
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO), in partnership with Pizza Hut, LLC, today
launched Squares Pick'em, the first digital game of its kind on Yahoo
Sports that lets football fans play along with the Big Game.
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"We want to create the best fantasy sports experiences for our users
and, working with Pizza Hut, we're making one of the biggest traditions
for football fans across the country digital with the new Squares
Pick'em game," said Lisa Utzschneider, Chief Revenue Officer at Yahoo.
"For Pizza Hut, the big win is finding that authentic connection between
its brand and deeply engaged consumers in this fun gaming experience."
Squares Pick'em is a new take on a popular game-day tradition. Starting
today, sports fans can sign up for the new Squares Pick'em game and
easily fill out their grids through the Yahoo
Fantasy app and desktop
experience. After signing up, users can invite friends to pick Pizza
Hut-themed boxes on a 10x10 grid. Each square equals a possible score at
the end of every quarter of the football game. If the square you pick
matches the score at the end of the quarter, you win ultimate bragging
Yahoo is offering this new game during the most watched sporting event
of the year, and the busiest day of the year for Pizza Hut. From office
groups to viewing parties, Yahoo's Squares Pick'em game is a fun way to
enhance the game watching experience and challenge family, friends and
colleagues. Similar to Yahoo Fantasy Football, commissioners in Squares
Pick'em can set up private leagues and establish settings for their
specific league before inviting friends to join.
"The entire sports viewing occasion has changed, with digital engagement
being as much a part of it as the game itself, which is why we're
excited to be part of the launch for this new digital game from Yahoo
Sports," said David Daniels, Vice President of Advertising & Media at
Pizza Hut. "Squares Pick'em on Yahoo takes a classic game and makes it
even better. Friends and family can now eat Pizza Hut pizza and play
Squares Pick'em wherever they're watching the game."
In 2016, the Super Bowl was one of the most visited days of the year on
Yahoo Sports and fans spend nearly 30 billion minutes a year playing
fantasy sports on Yahoo. Pizza Hut set a digital sales record during
last year's big game, as fans flocked to the brand's variety of digital
ordering options. This year, Pizza Hut will be featured in display,
search and email advertising to drive sign ups for the Squares Pick'em
game on Yahoo Sports. Yahoo will also promote the new game through the
blogs Shutdown Corner, RotoArcade and additional NFL editorial.
Yahoo is a guide to digital information discovery, focused on informing,
connecting, and entertaining users through its search, communications,
and digital content products. By creating highly personalized
experiences, Yahoo helps users discover the information that matters
most to them around the world -- on mobile or desktop. Yahoo connects
advertisers with target audiences through a streamlined advertising
technology stack that combines the power of Yahoo's data, content, and
technology. Yahoo is headquartered in Sunnyvale, California, and has
offices located throughout the Americas, Asia Pacific (APAC) and the
Europe, Middle East and Africa (EMEA) regions. For more information,
visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
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About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the No. 1
pizza restaurant company in the world with more than 16,000 restaurants
in 100+ countries. The company began 59 years ago in Wichita, Kansas,
when two brothers borrowed $600 from their mom to start a "pizzeria."
Pizza Hut is recognized as a food and service innovator, notably through
its development of the Original Pan and Stuffed Crust pizzas, as well as
being credited with the distinction of the first physical good ever
purchased via the internet (large pepperoni, mushroom and extra cheese
pizza in 1994). Pizza Hut also is the proprietor of the BOOK IT!®
Program, which is a long-standing children's literacy program used in
more than 620,000 classrooms nationwide. For more information about
Pizza Hut, visit blog.pizzahut.com or
follow Pizza Hut on Facebook (www.facebook.com/PizzaHut),
and Instagram (www.instagram.com/pizzahut).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170125005273/en/
Julie Nicholson, 917-471-0325
Source: Yahoo! Inc.
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