ABC's Revenge, Lexus and Yahoo!'s IntoNow Team Up to Reward Fans Watching the Remaining Two Thrilling Episodes of the Season
For The First Time Primetime Show Fans Can Win A Sweepstakes
Getaway Via Innovative Second Screen Experience
SUNNYVALE, Calif. & NEW YORK--(BUSINESS WIRE)--
ABC's Revenge and Yahoo! announced a new way to engage fans during live
viewing of the hit series using IntoNow from Yahoo! — audiences will
have an opportunity to enter to win a one-week getaway, coinciding with
the July 4th weekend, at an oceanfront house in the Hamptons,
Grayson-style, presented by Lexus.
With over 80 percent of tablet owners using their devices while watching
TV, ABC and Yahoo! are teaming up for an industry-first, interactive
experience during the last two episodes of this season's hottest
primetime show airing on WEDNESDAY, MAY 16 and WEDNESDAY, MAY
23 (10:00-11:00 p.m., ET.) Viewers will have the chance to engage
with the show in new and compelling formats and be rewarded in the
process.
Beginning on May 16, when fans tag ABC's Revenge with IntoNow app on
their mobile phone or tablet device, they can participate in the
following activities:
-
Enter for a chance to win a week-long escape to the Hamptons. For more
details on the Hamptons getaway presented by Lexus, please visit ABC.com/Hamptons-Getaway
-
Connect and share with friends (and other Revenge fans) on Facebook,
Twitter and in the app while they're watching the episodes
-
Test their knowledge of the series through fun trivia questions
-
Follow real-time Twitter feeds related to Revenge cast and crew
-
Access related videos and information on Revenge, including the actors
and the plot
This partnership builds on the success of recent collaborations between
the two companies, including earlier this year when ABC partnered with
Yahoo! and IntoNow for the Republican presidential candidate debate.
At the tap of a button, IntoNow lets you connect with friends, discover
exclusive content and related news stories, discuss the shows,
participate in polls and quizzes, and even interact with some shows
directly. IntoNow uses its patented SoundPrint
technology to automatically identify live television content or
previously aired content spanning more than 2.7 million airings. Over
160 U.S. TV channels are currently being indexed live, creating a rich
database to build video discovery and programming experiences. In 2011,
IntoNow was named Best Smartphone App by Time Magazine.
REVENGE
Emily Thorne (Emily Van Camp) is the newest arrival in the Hamptons. By
all appearances, she's a friendly and sophisticated "girl next door,"
but the exclusive world she's immersed herself in is tied to a dark
family history and Emily is anything but what she seems. 17 years ago,
Emily's father was framed for a horrific crime by neighbors he trusted
and sentenced to a life in prison. She never saw her father again and
spent her childhood consumed by rage, loss and betrayal. Years later,
Emily returns under an assumed identity with one endgame—REVENGE, every
social overture a carefully planned chip at the foundation of her sworn
enemies, until their lives come crashing down around them.
Revenge stars Madeleine Stowe as Victoria Grayson, Emily VanCamp as
Emily Thorne, Gabriel Mann as Nolan Ross, Henry Czerny as Conrad
Grayson, Ashley Madekwe as Ashley Davenport, Nick Wechsler as Jack
Porter, Josh Bowman as Daniel Grayson, Christa B. Allen as Charlotte
Grayson and Connor Paolo as Declan Porter.
Revenge is created by Mike Kelley and executive produces along with
Marty Bowen and Wyck Godfrey. The series is produced by ABC Studios.
LEXUS
Since its debut in 1989, Lexus has earned a reputation for high-quality
products and exemplary customer service from its 230 dealers. Lexus is
the luxury hybrid leader, offering five hybrids that provide the best in
innovative technology and first-class luxury. When it began, Lexus
offered two models of vehicles. Now, more than 20 years later, Lexus
offers variations of 10 vehicles, from the sporty CT 200h hybrid to the
V10 supercar, the LFA.
YAHOO!
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50272861&lang=en
Yahoo! Inc.
Jason Khoury, 408-349-3435
jkhoury@yahoo-inc.com
or
ABC
Edwin
Escobar, 818-460-7758
edwin.escobar@abc.com
Source: Yahoo! Inc.
News Provided by Acquire Media
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