Yahoo! Small Business Launches Marketing Dashboard — A Free Offering That Changes the Way Small Businesses Manage Their Online Marketing and Reputation
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Small Business today announced the launch of Yahoo!
Marketing Dashboard, a free tool that helps entrepreneurs discover
new marketing opportunities to grow their businesses, while getting a
clear picture of their marketing results, online reputations, and
website performance, all in one place.
Designed specifically with the small business owner in mind, the Yahoo!
Marketing Dashboard provides a clear, consolidated picture of a
business's marketing results and reputation, making it easier to
discover new insights and develop new ideas for growth. The tool also
enables small businesses to easily analyze website metrics and maintain
accurate and comprehensive business listings across the Web. With all
these key business metrics accessible in one location, small business
owners with limited resources can spend more time focusing on their core
businesses and less time buried in multiple interfaces and spreadsheets.
Some of the key features included in the free Yahoo! Marketing Dashboard
Search engine and directory listings: Enables monitoring and
provides recommendations on new listing opportunities, covering over
100 sites (including Yelp, Yahoo! Local, and more)
Online reputation management: Pulls information from up to
8,000 sources (including Facebook and Twitter)
Site traffic analysis: Enables users to understand key website
performance metrics (including Google Analytics)
Small business-focused news and advice: Provided from Yahoo!
Small Business Advisor
Campaign tracking: Provides email marketing, SEO, and SEM
campaign tracking (must subscribe to these services)
Support: 24/7 in-house free customer support
Additionally, business owners can opt for paid premium services within
the Yahoo! Marketing Dashboard that enable them to enhance their
marketing and analysis. For example:
Local Visibility Pro: Small businesses can increase their
online visibility by submitting their business information to over 100
search engines and directories
Reputation Management Pro: Users get more comprehensive data,
plus the ability to track their competitors, receive email alerts, and
share positive customer comments via social channels or email
Integrated campaign tracking: Small businesses can also attract
new customers by taking advantage of marketing services from featured,
best-in-class third party marketing vendors, including Constant
Contact and OrangeSoda, and display and monitor results from campaigns
with those vendors from within the Yahoo! Marketing Dashboard
"We created the Yahoo! Marketing Dashboard to help small business owners
who feel overwhelmed by online marketing options and monitoring a wide
range of sites and social networks to keep up with customer feedback,"
said Shannon Parker Hane, Director of Product Marketing, Yahoo! Small
Business. "Now, within a single tool customers can conveniently evaluate
their marketing options, campaign results and online reputation without
having to search across the Web for information."
"Our partnership with Yahoo! Small Business on Yahoo! Marketing
Dashboard is really a perfect match: both organizations are driven by a
commitment to helping small businesses succeed," said Len Bruskiewitz,
Senior Director of Partner Programs, Constant Contact. "This dashboard
will give small businesses a clear understanding of the effectiveness of
their online marketing campaigns, especially those created in
partnership with Constant Contact."
Yahoo! Small Business customers are already seeing the benefits of the
Yahoo! Marketing Dashboard. "I am excited about the possibilities that
the Marketing Dashboard presents," said C. Wayne Holsapple, Specialty
Fireplaces. "It shows me potential that I wasn't even aware of before
and it changes the way that I will direct my advertising dollars."
The Yahoo! Marketing Dashboard and Yahoo!
Small Business Advisor are the most recent additions to the suite of
tools from Yahoo! Small Business that provide resources to help small
About Yahoo! Small Business
For more than a decade, Yahoo! Small Business has helped millions of
businesses get online and grow their presence on the Internet. Whether
you hope to start a side business or are currently running a
multi-million dollar venture, you can trust Yahoo!'s proven online
business experience, powerful yet easy-to-use solutions, and broad
community support to help your business succeed online. Learn more at: smallbusiness.yahoo.com.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Follow us @YahooInc
DKC Public Relations
Rachel Carr, 212-981-5253
News Provided by Acquire Media
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