Renewals include popular shows "Let's Talk About Love,"
"Reluctantly Healthy," "Ultimate Surprises," "Chow Ciao!," and "Blue
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Following a successful first season of original premium Web shows
targeted at women, Yahoo! Inc. (Nasdaq:YHOO), the premier digital media
company, today launches the second season of its women's slate on Yahoo!
The second season includes three new shows: "Style Studio with Rebecca
Minkoff" hosted by the famed fashion designer (coming May 2012), "The Yo
Show on Yahoo!," featuring entertainment news reporter Michael Yo
(launching today), and a new version of "In the Dressing Room with Cat
Deeley" hosted by the fashion expert and TV personality (coming spring
2012). Yahoo! has also renewed five shows from the original women's
slate including "Let's Talk About Love" with Niecy Nash, "Reluctantly
Healthy" with Judy Greer, "Ultimate Surprises" (formerly known as
"Ultimate Proposal") with Cameron Mathison, "Chow Ciao!" with Fabio
Viviani, and "Blue Ribbon Hunter" with Allison Fishman — all of which
originally debuted in October 2011. Morgan Spurlock's "Failure Club,"
launched in November 2011, will continue documenting its year-long
project; "omg! NOW," Yahoo!'s daily entertainment news show will
continue as well. Plus, new shows will be added to the slate in the
"In the Dressing Room with Cat Deeley," "The Yo Show on Yahoo!" and
"Style Studio with Rebecca Minkoff" add to Yahoo!'s existing
industry-leading video programming, which currently reaches 61 million
unique visitors per month (comScore Video Metrix, February 2012).
In February 2012, Yahoo! had 21 of the top 25 original online video
programs*; the top 25 Web shows include all the Yahoo! women's slate
shows with "omg! NOW" as the most visited show on the Web (nearly 13
million unique visitors per month*). From October 2011 to February 2012,
the women's slate shows have been streamed over 200 million times. All
of the shows in Yahoo!'s women's slate were designed specifically for a
female audience and cover a variety of lifestyle topics, such as
relationships, fashion, healthy living, cooking, entertainment, and
more. The entire slate of shows will continue to be promoted throughout
the Yahoo! network on omg! from Yahoo! (http://omg.yahoo.com),
the most visited entertainment news Website, and Yahoo! Shine (http://shine.yahoo.com),
the leading Website for women's lifestyle content.
"We're proud that we were the first in the industry to launch a slate of
programming last Fall. Given its great success, we are launching a
second round of production and programming for these shows targeted at
women," said Mickie Rosen, senior vice president of Yahoo! Media
Network. "This is proof positive that premium Web video shows are the
future of digital content, and that Yahoo! continues to lead in the
"I'm excited to be part of the Yahoo! family and bring more pop culture
and celebrity coverage to the network," said Michael Yo. "'The Yo Show
on Yahoo!' will be a fun mix of pop culture and comedy; two things I am
incredibly passionate about."
"I am thrilled to be working with Yahoo! on ‘Style Studio' and helping
real women develop their personal style and online profile pictures,"
Rebecca Minkoff said.
"'Let's Talk About Love' gave me the opportunity to help men and
women find love and navigate the challenges that come with it," said
Niecy Nash. "In the next season we'll be doing more of that and will
have some exciting new topics to uncover."
"I'm so excited to have the opportunity to continue making ‘Reluctantly
Healthy,'" said Judy Greer. "This first season has been such an
incredible learning experience and I couldn't be happier working with
Yahoo! as we move forward with brand new ideas for living a healthy life
"Working with Yahoo! and FishBowl Worldwide Media on last season's
‘Ultimate Proposal' was truly a gratifying experience and one that fans
really enjoyed," said Cameron Mathison. "With ‘Ultimate Surprises,' we
are expanding the series far beyond surprise proposals to include a
whole range of amazing surprises for friends and family."
Re-imagined Creative Canvas for Advertisers
Yahoo!'s slate programming model provides advertisers with a unique
"share of voice" buying opportunity, where they can align their brands
with premium content at scale. With a creative canvas that uses
innovative ad solutions, advertisers can reach and engage digital video
audiences with streaming ads like Interactive Video Ads or through
display ads like Video Ads for the Yahoo! Homepage. This type of
programming also offers advertisers the opportunity for product
integration in contextually relevant shows.
Using its data and insights, content optimization and personalization
technology, Yahoo! is able to identify programming topics that appeal to
a key demographic for Web videos: females ages 25 to 45. With its deep
expertise in contextualizing video experiences, Yahoo! has developed the
perfect opportunity for brands to laser-target their consumers.
About the Slate of Shows and Talent
Three of the shows are in-house original productions from Yahoo!
Studios, with other shows developed in partnership with top-tier
production companies such as Electus/Principato-Young Entertainment,
FishBowl Worldwide Media, Hud:sun Media, Prime Content, The Collective,
and Warrior Poets.
"We are thrilled to bring the Yahoo! audience another 26 episodes of
both ‘Let's Talk About Love' and ‘Reluctantly Healthy,'" said
Principato-Young Entertainment's vice president of digital Corey Moss.
"We have a blast making these shows with Niecy and Judy and they both
have some special things in store this season."
"We are excited to be in business with Yahoo! and Rebecca Minkoff in a
great new makeover format," said Michael Rourke, CEO of Hud:sun Media.
"Rebecca really helps women achieve dramatic transformations and their
new online pictures are amazing."
The full Yahoo! Screen original women's programming line-up for spring
Style Studio with Rebecca Minkoff (Debuts May 2012)
Show Description: In this gorgeously
photographed fashion series, designer Rebecca Minkoff opens up her style
studio to women who are stylistically lost and have the "profile pics"
to prove it. Through her innovative three step process, Rebecca will
help women discover their own unique sense of style and create
the online profile picture that will help them achieve their dreams— a
new job, a new relationship, or just making new friends. (Hud:sun
In The Dressing Room with Cat Deeley (Debuts Spring 2012)
Show Description: "In the Dressing Room with
Cat Deeley" returns to Yahoo! in spring 2012. Deeley will again give
viewers the opportunity to take a sneak peek into her dressing room as
she readies for "So You Think You Can Dance," and also has some exciting
surprises for her viewers. (The Collective)
The Yo Show on Yahoo! (Debuts April 2, 2012)
Show Description: "The Yo Show on Yahoo!" is
a fresh, daily series with attitude focused on the latest in pop culture
and entertainment. Hosted by Michael Yo, a stand-up comedian who is a
regular on Chelsea Lately and former celebrity correspondent for E!
News, the show is anchored with "The Week's Hot List" summarizing
the week's events in pop culture. The daily format will showcase a
variety of unique and playful entertainment features including exclusive
celebrity interviews, comedy, and buzz worthy editorial. (Yahoo!
Let's Talk About Love (Season 2)
Host: Niecy Nash
Description: Comedienne Niecy Nash (Reno 911, Dancing with
the Stars, Clean House) hosts this weekly relationship show, which
brings a unique and positive outlook to a different love, sex or
relationship topic in each episode. From confronting a group of guys at
a barbershop about why men cheat to advising newlyweds on how to fight
fairly, the common thread in each episode is real advice, Niecy's
trademark energy, and a ton of laughs. In February 2012, "Let's Talk
About Love" had nearly 2.7 million unique visitors per month, making it
#11 of the top 25 shows on the Web*. (Electus/ Principato-Young
Reluctantly Healthy (Season 2)
Host: Judy Greer
Description: Actress Judy Greer (The Descendants, Arrested
Development) reluctantly -- albeit still enthusiastically -- sets
out to become a healthier woman with help of various health and fitness
experts such as celebrity trainer Tanja Djelevic and health coach Carey
Peters. In February 2012, "Reluctantly Healthy" had over 2.4 million
unique visitors per month, making it #12 of the top 25 shows on the Web*.
(Electus/ Principato-Young Entertainment) http://screen.yahoo.com/women/reluctantly-healthy/
Ultimate Surprises (Season 2, previously known as "Ultimate
Host: Cameron Mathison
Description: "Ultimate Surprises" expands the successful brand
franchise, allowing friends and family to spring heartfelt and
over-the-top surprises on the people they love. Whether it's fulfilling
a wish, celebrating an anniversary, reuniting with lost friends or
proposing marriage, life's biggest moments are the ones you share with
those closest to you. With the help of a team of experts, these special
events are transformed into unforgettable surprises that are so
outrageous and personal that you'll be dying to see the look on
everyone's face when it happens. In February 2012, "Ultimate
Proposal" had nearly one million unique visitors per month, making it
#25 of the top 25 shows on the Web*. (FishBowl Worldwide Media) http://screen.yahoo.com/women/ultimate-proposal/
Blue Ribbon Hunter (Season 2)
Host: Allison Fishman
Description: From local neighborhoods to the far reaches of
America's most popular food festivals, on "Blue Ribbon Hunter" will
introduce you to cutting-edge food trendsetters, bizarre eating
competitions, award-winning recipes and people you'll remember for a
lifetime. From the gooey goodness of the World Cheese Dip Festival, to
the drippy fillings of America's best tacos and chocolate covered bugs,
you better bring an appetite, a strong stomach and one very large
napkin! In February 2012, "Blue Ribbon Hunter" had nearly 1.1 million
unique visitors per month, making it #22 of the top 25 shows on the
Web*. (Prime Content) http://screen.yahoo.com/women/blue-ribbon-hunter/
Chow Ciao! (Season 2)
Host: Fabio Viviani
Description: "Chow Ciao!" is a cooking program in which celebrity
chef host Fabio Viviani (Top Chef Season 5, restaurateur,
cookbook author) brings ease and entertainment to Italian cuisine. Fabio
presents back-to-basics tips and recipes to create delicious Italian
meals. He uses fresh ingredients to prepare easy-to-follow recipes,
simple comfort food dishes, and flavorful Italian meals in 15 minutes.
From the Emmy Award-winning producer of "Everyday Italian with Giada De
Laurentiis," this weekly show gives viewers a chance to recreate
professional Italian recipes in their own kitchens. In February 2012,
"Chow Ciao!" had over 1.4 million unique visitors per month, making it
#19 of the top 25 shows on the Web*. (Yahoo! Studios) http://screen.yahoo.com/women/chow-ciao/
The Failure Club (Continuation of Series)
Show Description: Academy Award Nominated
Director Morgan Spurlock (Super Size Me, 30 Days POM WONDERFUL PRESENTS
THE GREATEST MOVIE EVER SOLD) has teamed up with Yahoo! Screen to create
a new documentary series for Yahoo!'s original video programming. This
brand new non-fiction series, "Failure Club," is about embracing the
fear of failure in order to change your life. There are too many things
we never try simply because we're too afraid to fail. But what would you
do if you could move beyond that fear? Meeting each week over the course
of a year, seven different people come together to form this unique club
where they encourage each other to achieve the things they've only
dreamed of. Together each member of the failure club tries to make
his/her dream come true. Some will succeed and some will fail, but the
journey they take together will change them forever. In February 2012,
"The Failure Club" had over 1 million unique visitors per month, making
it #24 of the top 25 shows on the Web and the only serialized web
reality show in the top 25 set. (Warrior Poets) http://screen.yahoo.com/lifestyle/failure-club/
omg! NOW (Continuation of daily show)
Show Description: "omg! NOW" is one of the most
watched video programs online, covering the latest entertainment news
and happenings in the ‘celebrisphere.' Hosted by Kristen Aldridge, this
daily video program on omg! from Yahoo! (http://omg.yahoo.com),
the leading entertainment news site, captures the biggest news in
entertainment the minute it happens. From the newest movies to the
coolest styles, and the latest break-ups, this fast-paced program gives
you everything you need to know about Hollywood in less than two minutes
flat. In February 2012, "omg! NOW" had nearly 13 million unique visitors
per month, making it the #1 most watched show on the Web*. (Yahoo!
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe.
And Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
Yahoo! is home to nine No. 1 properties in the U.S. — including
the Yahoo! News Network, Yahoo! Sports, omg!, and Yahoo! Finance. (comScore
Media Metrix, U.S., February 2012)
* Video programming data is attributed to comScore Media Builder
Custom Report, US, February 2012, among a set including more than 75
original video programs, as custom-defined by Yahoo!, on the following
properties: Yahoo!, AOL, Forbes, Funny or Die, YouTube, Hulu, MSN, IGN,
New York Times, TMZ, Smosh.com, PopSugar, People, SheKnows.
Yahoo! Global Communications
Bahareh Ramin, 310-266-4354
Source: Yahoo! Inc.
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