Yahoo! Shopping Challenges Shoppers to Name the Ultimate Gift This Holiday Season
Yahoo! Shopping's Ultimate Gift Challenge sweepstakes lets people
pick this year's ultimate holiday gift for a chance to win a $10,000
grand prize
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Shopping has unveiled its Ultimate Gift Challenge (http://shopping.yahoo.com/seasonal/holiday/ultimate-gift-challenge),
a sweepstakes in which Yahoo! users can vote for their favorite gifts
and select the top holiday gift for 2010. Over the course of the
six-week shopping tournament, every time people vote in the Ultimate
Gift Challenge, they will be entered to win the grand prize drawing of
$10,000 at the end of the sweepstakes. Plus, the first time that players
vote, they will be entered to win one of five $100 gift cards drawn
daily.
The Ultimate Gift Challenge on Yahoo! Shopping resembles a fantasy
sports bracket, with the brackets based on four categories: Gifts for
Him, Gifts for Her, Gifts for Kids, and Other Gifts. Each category will
start by featuring eight products; those products will compete against
other products in the same category. At the end of each week, votes will
be tallied, and the winning products will move to the next bracket. The
competition continues until one product is the ultimate winner.
"Yahoo! Shopping continues to create fun and unique online shopping
experiences for our users," said Greg Hintz, head of Yahoo! Listings.
"The Ultimate Gift Challenge is just one example of how Yahoo! will be
at the center of people's online lives this holiday season."
The eight items per bracket were hand-selected by the Yahoo! Shopping
team based on traditional gifts, as well as based on new gift
trends--what shoppers are searching for on Yahoo!. People will vote on
products such as iPads, video games, diamond jewelry, digital cameras,
and more.
No purchase is necessary to enter the sweepstakes or to vote on the
products. The sweepstakes is open to legal residents of the 50 United
States and Washington, D.C., aged 18 years or older, or at the age of
majority at the time of entry. Voting will be open for six weeks, and
people can vote once per day in each round of the challenge. The
challenge concludes December 12, 2010.
About Yahoo!
Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates
the largest digital media, content, and communications business in the
world. Yahoo! keeps more than half a billion consumers worldwide
connected to what matters to them most, and delivers powerful audience
solutions to advertisers through its unique combination of Science + Art
+ Scale. Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
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respective owners.

Yahoo! Communications
Becky Auslander, 212-381-6909
Beckya@yahoo-inc.com
Source: Yahoo!
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