New York, NY -- February 27, 1997 -- TV Guide Entertainment Network (TVGEN, www.tvguide.com), the Internet's leading source for information on television, movies, music and sports, and Yahoo!, the leading guide to the Internet, today announced a partnership that will provide users of Yahoo!'s Get Local zip code-specific directories with TV Guide Online's local TV listings, the most complete television database on the Internet. The grids will be found at http://tvguide.yahoo.com/tvguide.
Under the alliance, the Internet's only all-local television programming grids from TVGEN's newly launched web site will be added to Yahoo!'s Get Local service, which covers 40,000 zip codes in 30,000 cities. From the Get Local home page, users simply enter their zip code to receive extensive information relevant to the community, including a television grid for the area with local cable shows and newscasts. Clicking on a particular program on the grid will link the user to the TVGEN web site, where detailed information on the program, its actors and director can be found.
The TV Guide listings will become part of the complete array of local information and listings on Yahoo!'s Get Local service, which includes city and regional news, weather, and sports scores as well as resources for entertainment and activities, plus classifieds, white pages, interactive maps and online yellow pages.
In addition to the Get Local service, TVGEN's TV listings will be available on Yahoo!'s family of metro sites, which offer comprehensive, regionalized information and content to users in seven major cities, including San Francisco, Boston, Austin, New York, Washington D.C., Los Angeles and Chicago. The TV listings will also appear within the Entertainment category under Television in the main Yahoo! site.
"Yahoo! continues to partner with familiar local and national brands such as TV Guide to provide users with a comprehensive resource for information that is important to them," said Ellen Siminoff, director of communities at Yahoo!. "TVGEN's extensive, region-specific TV listings are an ideal addition to our local sites, making it easier for our users to locate information they can use everyday."
"TVGEN's objective is to make users' lives easier by providing information they need readily," said Jeff Leist, chief operating officer for TVGEN. "Through the alliance with Yahoo!, we can provide our content in the most targeted way and achieve our goal of being the most useful entertainment source on the Web."
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet navigational service to information and entertainment on the Web. As the first online guide to the Web, Yahoo! is one of the most visible and recognizable names associated with the Internet. Yahoo! provides a context-based directory structure for Internet resources, as well as integrated AltaVista Web-wide search capabilities. The company is continuing to develop a global family of Yahoo!-branded media properties for targeted geographic (Yahoo! Japan, UK, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington D.C.); interests (Yahoo! Internet Life magazine and website and MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids and Beatrice's Web Guide for women). Yahoo! can be found on the web at www.yahoo.com. Yahoo! Inc. headquarters are in Santa Clara, California.
TVGEN is the Internet's premier entertainment source for TV, movies, music and sports information. Wholly owned by News Corporation, TVGEN offers everything from local television listings to the most comprehensive movie database on the Web. With information updated daily and new content added every week, TVGEN has over 10 million page views a month.
The News Corporation Limited (NYSE: NWS, NWSpr; ASX: NCP,
NCPDP; LSE: NEWCP) is one of the world's largest media companies
with total assets as of September 30, 1996 of US$24.8 billion and
total annual revenues of US$10 billion. News Corp's global
diversified operations include the production and distribution of
motion pictures and television programming; television, satellite and
cable broadcasting; the publication of newspapers, magazines, books
and promotional free-standing inserts; computer information services;
and digital broadcasting systems.
TV Guide Entertainment Network