SANTA CLARA, Calif. -- May 4, 1998 -- Yahoo! today announced the launch of Yahoo! Chinese, its Chinese language Internet guide. Created in both simplified and traditional Chinese characters, Yahoo! Chinese can be found at http://chinese.yahoo.com (traditional) and http://gbchinese.yahoo.com (simplified). Bringing together regional and general interest Web sites, programming and services in Chinese, Yahoo! Chinese addresses the needs of the community of individuals around the world who read Chinese. Yahoo! Chinese is the newest addition to Yahoo!'s network of 13 world properties, which currently include UK/Ireland, France, Germany, Sweden, Norway, Denmark, Italy, Canada, Australia/New Zealand, Japan, Asia and Korea.
According to the 1997 World Almanac and Book of Facts, Mandarin Chinese (the most commonly spoken dialect of Chinese) is the most spoken language in the world with 853 million native speakers and 999 million total speakers around the globe. There are several Chinese dialects, but all are written in either the traditional or simplified character text. Rather than focusing solely on a specific geographic region, Yahoo! Chinese is Yahoo!'s first world site that addresses the needs of a large community of individuals who share a common language and cultural bond around the world.
"Yahoo!'s goal is to continue to bring together Web resources and services in a context that makes the most sense and brings the most value to the different segments of our users," said Heather Killen, vice president, international at Yahoo!. "Because people who read Chinese are not limited to the same geographic region, we've combined regional Web content along with general interest content to enable individuals from all over the world to communicate and share in similar cultural ties and interests."
Find information locally and globally
Yahoo! Chinese launches with more than 10,000 Web sites in Chinese, hand-catalogued into 14 main categories by a team of Yahoo! surfers who are native Chinese speakers from China, Hong Kong and Taiwan. Within the Yahoo! Chinese directory, users can get Web sites and resources for specific countries and regions to find local information for the areas that interest them most. In addition, the new site features general interest Web content for topics relevant to Chinese speakers anywhere in the world, including arts, sports, astronomy, culture and Chinese medicine to name a few.
Individuals can also read the latest news in Chinese from news providers around the world, including CIC (China Internet Corporation), a nationwide business information network based in China that includes news feeds from leading news providers around the world such as Xinhua News, Bloomberg, Agence France Presse, Reuters, and Nikkei to name a few; China Times Interactive, Taiwan's first online newspaper and part of the China Times Group, Taiwan's largest and most influential media conglomerate; and CNA (Central News Agency), Taiwan's only nationwide news agency featuring news feeds from leading providers such as United Press International, Associated Press, Agence France Presse and other organizations around the world.
Because the Chinese language is written in two different styles - traditional and simplified - Yahoo! has created two versions of Yahoo! Chinese to accommodate readers of both types of text. Within each version, the Web sites in the appropriate text are listed first followed by relevant Web sites in the other text. For example, in the traditional version, relevant Web sites written in traditional characters are listed first within each category, followed by relevant Web sites in simplified characters. For those users in need of software to read Chinese characters on the Web, Yahoo! Chinese has an instruction page pointing users to Web sites where they can download software enabling to view both traditional and simplified characters. The software allows users to view both types of characters.
In addition to Chinese Web sites and programming, Yahoo! Chinese also links directly into the original Yahoo! site (www.yahoo.com) and into the rest of Yahoo!'s globally-branded network of world properties.
Yahoo! Chinese provides advertisers with an ideal opportunity to use one platform and reach a targeted audience of Chinese speakers around the globe. At launch, charter advertisers include Cathay Pacific Airways Limited, Chinese Books Cyberstore Limited, Hong Kong Tourist Association, Intel, Mother Nature's General Store, Motorola and Texas Instruments as well as IBM, a global advertising partner.
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.