Yahoo! Platinum Visa Card Helps Make The Shopping Season Merrier And More Rewarding Than Ever

New Services Including Instant Credit and Low-Introductory Rate Enable Consumers to Take Charge This Holiday Season

SANTA CLARA, Calif. -- Dec. 3, 1998 -- Whether shopping online at Yahoo!® Shopping (http://shopping.yahoo.com) from the comfort of your home or braving the malls, the Yahoo! Platinum Visa Card (http://card.yahoo.com) makes it even easier to buy gifts this holiday season. Yahoo! Inc. (NASDAQ: YHOO) today unveiled an array of new services designed for new and current Yahoo! Visa cardholders. In addition to existing features including the no-annual fee, low 9.99 percent APR and online rewards program, the co-branded card now offers an introductory 3.9 percent rate for new cardmembers for the first five months. The Yahoo! Visa also offers an instant credit feature online, so that once approved, cardmembers can get started shopping online immediately. For existing cardholders as well as new members, Yahoo! Visa also offers e-mail bill payment options and a personal shopping assistant, to make shopping online a cinch.

"As a leader in online shopping, Yahoo!'s goal is to continue to offer an expansive and valuable range of shopping services to our millions of users and continue to expand the Yahoo! brand to consumers on and off the Web. The Yahoo! Visa card is a great way for people to manage all of their online as well as in-store gift purchases, and was specifically designed to give our users a safe, simple and direct way to buy anywhere at anytime," said Tim Brady, VP of production and executive producer, Yahoo! Inc. "The new features available with the Yahoo! Visa card coupled with the recent launch of Yahoo! Shopping enable Yahoo! to be the place Web consumers can go for an integrated, convenient and rewarding holiday shopping experience."

"These new card enhancements are part of First USA's continuing commitment to provide features and services that are of increasing value to our cardmembers," said Jim Stewart, executive vice president, partnership and Internet marketing, First USA. "Through our relationship with Yahoo!, First USA is enhancing our cardmember's online experiences by increasing the convenience of shopping via the Internet, in addition to making it a more rewarding experience with competitive interest rates and online customer services."

Start Shopping Instantly With a Low Introductory Rate

As part of a continued commitment to provide exceptional value to Yahoo! Visa cardmembers, First USA and Yahoo! are offering an introductory rate of 3.9 percent for new Yahoo! Visa cardmembers. The introductory rate enables shoppers to maximize their purchasing power during the holidays and delivers one of the best rates in the industry. The introductory offer runs from the date of approval for five months, after which the card will offer a 9.99 percent rate on purchases. In addition to the low introductory rate, consumers can also take advantage of an instant credit feature. Within a matter of minutes, applicants who are approved online for the Yahoo! Visa card will be given their credit card number and can immediately start shopping for the holidays. To apply for the Yahoo! Visa card, simply go to http://card.yahoo.com or call 1-888-45-YAHOO (1-888-459-2466).

Paying Bills Just Became E-asier

In addition to having online access to their account and rewards program information 24-hours-a-day at http://visa.yahoo.com, cardmembers now have the ability to get paperless statements delivered directly through their e-mail address. Paperless statements are safe, free and easy to use. To enroll, cardmembers can log in to the Yahoo! Visa site and select the "paperless statements" service. Each month, cardholders will receive e-mail notifying them when their statement will be viewable online. From there, users will be able to log into the site, review and pay the statement in just a few minutes.

Convenient, Safe and Rewarding Online Shopping Experience

This year, Yahoo! brings the stores to you and helps consumers rediscover the joys of holiday shopping with the Yahoo! Visa card and Yahoo! Shopping. With Yahoo!, consumers can surf, find, buy and send the perfect gift from merchants such as Bluefly.com, Cambridge SoundWorks, Crabtree & Evelyn, Digital Chef, Domestications, Egghead.com, FAO Schwarz, Fragrance Counter, Greatfood.com, Road Runner Sports, Smith & Hawken, San Francisco Museum of Modern Art, Yahoo! Gear, and more - anytime, day or night. And, with more than 2 million products available, consumers can find everything from the Barbie® digital camera to Calloway Big Bertha woods to the Palm Pilot Professional to Ralph Lauren sweaters. With Yahoo! Visa, cardmembers will also earn one reward point for every dollar they spend on or offline. Reward points can be redeemed for merchandise from leading online merchants including Yahoo! Gear (http://shop.yahoo.com), the official online store to purchase Yahoo!-branded merchandise as well as from Amazon.com, CDnow, Cyberian Outpost, Garden Escape, Mother Nature's General Store, The Sharper Image, eToys and VideoServe.com. Shipping and handling are included. The card also features a safe, online, shopping guarantee, so that in the event unauthorized charges are applied to a consumer's Yahoo! Visa card, any and all of these charges will be removed and the standard $50 cardmember liability will be waived.

The Benefits of Platinum

Yahoo! Platinum Visa cardmembers receive exclusive Platinum privileges, including automatic purchase protection, exceptional travel-accident insurance, emergency cash and airline-ticket replacement, auto-rental collision coverage, and lost luggage protection. The card features a credit line up to $100,000; a money-saving balance transfer option; and 24-hour, toll-free, customer-service support.

About First USA

First USA (www.firstusa.com), a subsidiary of BANK ONE CORPORATION, is one of the largest Visa and MasterCard issuers in the nation. First USA offers credit cards for consumers and business under the First USA, First Chicago and Bank One names and more than 1,300 marketing partners.

About Yahoo!

Yahoo! Inc. (NASDAQ: YHOO) is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company has 15 international Web properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific and Canada, and is headquartered in Santa Clara, Calif.