Go Back To School With Yahoo!

Innovative promotion features roundtable discussion of issues by college students

SANTA CLARA, Calif. -- September 8, 1997 -- Yahoo! University (Yahoo! U) opens today on the front page of Yahoo! (www.yahoo.com), the world's leading Internet guide, with college students chatting about issues having to do with everything from affirmative action to the state of the Web. Yahoo! U is part of Yahoo!'s Back to School promotion targeting college students, which features excerpts from online chats with university students as well as editorial from Yahoo! Internet Life on wired colleges, college resources and shopping guides. Yahoo! Back to School can be found on the front page of Yahoo! from September 8 - September 14.

"Our goal for Yahoo! promotions is to create editorial elements that are compelling to our users and develop unique events for our sponsors," said Bill Miltenberger, sales promotion manager at Yahoo! "Yahoo! Back to School features content targeting today's "wired" student like Yahoo! U, a roundtable chat discussion created by and for students, and useful college resources and features provided by our Back to School editorial partner, Yahoo! Internet Life."

Yahoo! U - Real Students, Real Issues Tune into Yahoo! U Chat every day and find out what college students think about hot issues such as affirmative action as well as Web issues such as Web addiction and personal Web sites. Sponsored by ADP AutoConnect, Yahoo! U Chat features students from nine universities in the United States and one student from Mexico in a roundtable discussion moderated by the "Professor" of Yahoo! U. Each day, excerpts from the chats that were previously conducted are posted on the Yahoo! U site, offering readers insight into the thoughts of different college students on some of today's hot topics. Bios, photos and links to personal Web sites for each of the students participating in the discussions are included in their Yahoo! U "ID" posted next to the chat excerpts so visitors to the site can find out more about the individuals involved.

Useful resources to use on campus The Back to School promotion also features content from Yahoo! Internet Life magazine, offering students useful resources for getting back into college life. The A-Z Campus Resource area, sponsored by OnSale, offers students unique online resources and information on college subject areas from Accounting to Zoology. Individuals interested in upgrading their computers can check out the High Tech Shopping area, sponsored by Toshiba, for access to Web sites that offer hardware and software to purchase or try for free. The 100 Most Wired Colleges area, sponsored by Intel, provides users with information on the 100 most wired colleges in the nation.

Get-a-Life Sweepstakes
Visitors to the Back to School site have the opportunity to enter the Get-a-Life Sweepstakes to win a package designed to make getting through those college years, much more pleasant. The Get-a-Life Prize Package includes a two-year car lease on a Mazda Protégé from ADP AutoConnect; a Toshiba Satellite Pro 430 CDS Notebook Computer, pre-installed software included; a new stereo from Aiwa courtesy of OnSale; a $2,000 shopping spree for a new wardrobe from fashionmall.com; a Spring Break trip for two to Canada, Mexico, Bermuda, the Bahamas, the Caribbean or anywhere in the United States, including round-trip airfare and two-nights accommodation at any participating Hilton Hotel - all courtesy of Travelocity; and a virtual online internship at Yahoo! Individuals can enter to win throughout the Back to School site - contest ends September 14, 1997.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web, serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, Australia & New Zealand, Korea, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Minneapolis/St. Paul, Miami); shared-interest audiences (Yahoo! Internet Life magazine and website, Yahoo! Finance, Yahoo! News, Yahoo! Scoreboard and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, Calif., and can be found on the Web at www.yahoo.com.

Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc.