Yahoo! To Provide Local And Children's Programming For The WebTV® Plus Network

SANTA CLARA, Calif. -- September 16, 1997 -- Yahoo! (NASDAQ: YHOO), the world's leading guide to the Internet, announced today that the company is providing its unique programming to WebTV Network, Inc.'s new WebTV® Plus system.

Yahoo! Get Local (http://local.yahoo.com/local) and Yahooligans! (http://www.yahooligans.com), Yahoo!'s Web guide for kids, provide programming in two of the WebTV Network's features - Around Town™ and Kid-Friendly™. Content from Get Local and Yahooligans! is featured on the original WebTV Network service that debuted last year, and the WebTV Plus Network service that launches this fall.

"Making Yahoo! content accessible through the new WebTV Plus system continues to position Yahoo! as the top choice for consumers surfing the Net from their homes," said Ellen Siminoff, vice president of business development at Yahoo!. "Yahooligans! and Get Local provide the ideal family-oriented and local community programming suited for WebTV Network's audience."

"Yahoo!'s easy-to-use interface and programming are ideal enhancements to our service features," said Zara Haimo, vice president of strategic partnerships, WebTV Networks, Inc. "Through the WebTV Plus Network service, viewers can tap into Yahoo! to easily gain access to an exciting new world of information to augment their television viewing experience."

Yahoo! Get Local is a featured provider for programming in the Around Town feature on both of the WebTV Network's services. Yahoo! Get Local provides users with online regional resources for more than 30,000 U.S. cities, covering over 40,000 zip codes. Information for sports, entertainment, business, travel and additional community resources are available through the Get Local service.

The WebTV Networks services provide a Kid-Friendly feature that allows parents to set-up a child's account especially tailored for their kids. The Kid-Friendly interface features access to content from Yahooligans!, Yahoo!'s Web guide for kids. Yahooligans! offers a safe haven for children to surf Web sites that have been hand-picked by Yahoo! experts to ensure that all content is appropriate for kids ages 7 - 12. Yahooligans! also features activities, contests, entertaining and educational programming for kids and parents to enjoy.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web, serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, Australia & New Zealand, Korea, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Minneapolis/St. Paul, Miami); shared-interest audiences (Yahoo! Internet Life magazine and website, Yahoo! Finance, Yahoo! News, Yahoo! Scoreboard and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, Calif., and can be found on the Web at www.yahoo.com.

Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc.