SANTA CLARA, CALIF. & FORT WORTH, TX -- November 10, 1997 -- The Internet's leading navigational guide, Yahoo!® (http://www.yahoo.com), and the leader in electronic travel transactions, The SABRE Group (NYSE: TSG), have joined forces to bring travel booking services to Yahoo! users, the largest audience of Internet users of any Web site or online service (Mediamark Research Inc., Fall 1997). The agreement names the Web's leading travel site, SABRE's Travelocity (www.travelocity.com) as the exclusive co-branded travel booking service for Yahoo! and Yahoo! Travel (travel.yahoo.com), Yahoo!'s comprehensive resource for planning and booking travel itineraries announced today in a separate release.
With an average of 25.4 million unique U.S. adult users per month (measured from March through August, 1997), Yahoo! has a larger audience of Internet users than any other Web site or online service according to the latest research results released by Mediamark Research Inc. (MRI). The new booking services available through Yahoo! and Travelocity make purchasing airline tickets and booking car rental and hotel reservations on the Internet accessible to the largest audience of users on the Web.
According to Terry Jones, CIO of The SABRE Group, the agreement capitalizes on the leadership position of both companies. "By combining Yahoo!'s unprecedented reach with The SABRE Group's position as the leader in online travel, we're poised to take advantage of the growing online travel services market which is predicted to reach nearly $5 billion by the year 2000 (Jupiter Communications' Online Travel: Five Year Outlook report, April 1997)," said Jones.
David Kirby, editor of Interactive Travel Report, a publication which closely monitors trends in online travel, views Yahoo! as a key alliance for Travelocity. "Yahoo! is the most popular navigational engine on the Web and one of the most visited Web sites. This alliance places Travelocity in the enviable position of potentially attracting the eyes of more travelers than any other online location. And it follows through on Travelocity's longstanding efforts to provide travel content and take bookings everywhere it can in cyberspace," said Kirby.
"Yahoo! continues to expand the value-added services we offer our users by working with industry leaders such as Travelocity," said Ellen Siminoff, vice president of business development at Yahoo!. "Through Travelocity, Yahoo! Travel now offers access to the same system used by more than 30,000 travel agencies worldwide, providing users with the resources they need to quickly and conveniently find the best travel bargains and purchase them online."
Travelocity, owned and operated by The SABRE Group, provides schedules for more than 700 airlines and reservations capability for more than 400 airlines, 35,000 hotels and more than 50 car rental companies. This reservations capability in Travelocity is paired with access to a vast database of up-to-the-minute destination and interest information, chats and forums and travel merchandise vendors. Since its launch in March 1996, Travelocity has registered more than 1.6 million members and logs more than 18 million page views per month.
Yahoo! Inc. (NASDAQ: YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, (www.yahoo.com) is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognizable brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.
The SABRE Group is a world leader in the electronic distribution of travel and travel-related services around the globe, and is a leading provider of information technology solutions for the travel and transportation industry, including customized software development and software product sales, transaction processing, consulting and total information technology outsourcing.
"SABRE" is a registered service mark and "Travelocity" is a service mark of an affiliate of The SABRE Group Inc. Media representatives also can access current SABRE Group news releases via the Internet. Visit our new Web site at http://www.sabre.com.
Judy Haveson & Denisha Raulston