Companies Will Deliver a Unique Experience for Users By Collaborating on
New, Deeply Engaging Editorial Franchises
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO) and Wenner Media today announced a
cross-promotional content deal designed to enhance the user experience
on Yahoo!'s omg! (http://omg.yahoo.com),
Yahoo! Music (http://music.yahoo.com),
Us Weekly (www.usmagazine.com),
Rolling Stone (www.rollingstone.com),
and Men's Journal franchises. By combining the editorial
expertise and scale of these entertainment media brands, users will now
have access to new and exclusive, high-quality entertainment and music
news content, providing them with a more engaging way to satisfy their
daily pop culture cravings.
Under this agreement, editorial teams from both companies will work
closely together to co-produce a new breed of online editorial
franchises around the entertainment topics users are most interested in.
In addition, Us Weekly and Rolling Stone will each have
permanent branded pages on omg! and Yahoo! Music,
respectively, while omg! and Yahoo! Music will have
permanent branded pages on UsMagazine.com and RollingStone.com — as well
as on-going placement in the Us Weekly and Rolling Stone print
editions. All co-created content will be made available on these pages.
Content from Men's Journal will also be distributed on Yahoo! for
the first time.
"This partnership combines boutique-quality entertainment content
with unmatched scale," says David Kang, Wenner Media's Chief Digital
Officer, "Rolling Stone and Us Weekly are iconic brands in music and
celebrity news. As a leader in digital media, Yahoo! is the perfect
partner to help these brands grow their digital footprint. Our brands
coming together will create a rich and engaging entertainment experience
to best serve our users and advertisers alike."
"This deal is a powerful combination of talent and content that will
enhance our users' daily habit of entertainment news consumption," says
Rich Cusick, Yahoo!'s VP of Entertainment and Lifestyles. "We're
marrying Yahoo!'s deep content reserves and massive online reach with
Wenner's reputation for quality entertainment content. Factoring in our
combined access to the best entertainment editorial talent in the
industry, this deal offers vast possibilities to bring our users more
creative and unique entertainment content."
The branded pages are now live:
Yahoo! is focused on creating deeply personal digital experiences that
keep more than half a billion people connected to what matters most to
them, across devices and around the globe. Yahoo!'s unique combination
of Science + Art + Scale connects advertisers to the consumers who build
their businesses. Yahoo! is headquartered in Sunnyvale, California. For
more information, visit the pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
About Wenner Media
Wenner Media, LLC, a privately held company headquartered in New York
City, publishes Rolling Stone, Us Weekly, and Men's
Journal magazines. The company's three titles attract more than 42
million readers each month in print, and more than 22 million gross
monthly unique visitors to its websites, UsMagazine.com,
RollingStone.com and MensJournal.com.
Mark Neschis, 212-484-3419
Source: Yahoo! Inc.
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