Yahoo! Screen to Launch Original Digital Experience from Playtone
and Reliance Entertainment as First-of-its Kind 360 Degree Online
Interaction of Digital, Social, Mobile and Gaming Media
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! (NASDAQ:YHOO), the premier digital media company, today announced
that Playtone and Reliance Entertainment's animated series "Electric
City," created by and starring Tom Hanks, will make its global debut on
July 17th, 2012 on Yahoo! Screen. Set in a futuristic
society, "Electric City" is a new 90- minute action-packed sci-fi
adventure series. Yahoo! will bring Hanks' vision and storytelling to a
global audience through a first-of-its kind 360 degree online
interaction of digital, social, mobile and gaming media. View the
trailer here: http://electriccity.yahoo.com.
"The much anticipated ‘Electric City' is here - we at Yahoo! could not
be more thrilled to be the digital partner for this unparalleled,
groundbreaking series," said Erin McPherson VP & Head of Video
at Yahoo!. "Partnering with Playtone, Reliance Entertainment and one of
Hollywood's biggest stars, Tom Hanks, is an important milestone for
Yahoo! in paving the way to becoming the global destination for premium
online content from the best storytellers in entertainment."
"Electric City" features a multi-talented cast that includes the voices
of Tom Hanks, Jeanne Tripplehorn ("Big Love," "Grey
Gardens"), Holland Taylor ("Two and a Half Men"), Ginnifer
Goodwin (WALK THE LINE, A SINGLE MAN, HE'S JUST NOT THAT INTO YOU), Jason
Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and
Georg Stanford Brown among many others. The series, produced in
partnership with Playtone and Reliance Entertainment, was created
by Tom Hanks and executive produced by Gary Goetzman and Amitabh
Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
"Every now and then, storytelling and technology unite in a fun and
surprising way," said Playtone Partner Gary Goetzman. "‘Electric City'
brings viewers into a totally unique world through a truly immersive
online experience whether they're at home on their computers or mobile
on their tablets and smartphones."
"We at Reliance Entertainment are thrilled to have partnered with
Playtone and Yahoo! on this ground-breaking and exciting project," said
Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment
Group. "‘Electric City' is a creative coup, a first-of-its-kind digital
event blending great storytelling, breath-taking animation and digital
technology unlike anything anyone has ever done before. Playtone and
Yahoo! have joined us at Reliance in devoting our very best to this
series, and it's a real tribute to our shared vision."
The first ten episodes, which are all 5-7 minutes in length, will
premiere on Yahoo! beginning on July 17th with the remaining episodes
being released July 18th and July 19th.
Jump Games, which is part of Reliance Entertainment, will be releasing
an interactive mobile application on iOS and Android. Mobile audiences
will also be able to play an original Role Playing Game featuring a key
character from the online series, read digital comic-books that expand
on the mythology of the online series, get behind-the-scenes sneak peeks
from its development, and access other exclusive content. The app will
be available on July 17th.
In addition to superior quality, high-end graphic animation designed
specifically for the Internet, "Electric City" on Yahoo! Screen will
feature an immersive and interactive online experience featuring a 3-D
map of ‘Electric City,' behind-the-scenes footage of the cast, games and
more. The "Electric City" experience can be found on http://electriccity.yahoo.com.
What is "Electric City"?
The world as we know it has ended and out of the rubble, the Electric
City stands as a symbol of peace and security. Yet under the veneer of
order lies a world full of secrets and violence. Secret police,
back-alley dealings, daring chases, and murder all find a home in the
"Electric City." Through the lens of a functioning, yet dystopian
metropolis, "Electric City" touches upon relevant global issues and
themes including energy consumption, freedom of information, crime and
punishment and more. The story unfolds gradually, layering mystery upon
mystery, inviting viewers to interact with the content and each other.
Metaphors and symbols are woven throughout, creating a perfect
environment for puzzle-solving and community interaction. Like good
science fiction, "Electric City" raises provocative questions about our
own way of life and value systems. Short-form connecting storylines
combined with vivid animation and a compelling score will keep audiences
watching, while metaphors and a range of subject lines will keep them
The "Electric City" Experience on Yahoo!
"Electric City" will be shown as a multi-part series on Yahoo! Screen,
and will be supported by a deeply immersive and interactive online
experience that enhances the drama, mystery and intrigue of the series.
Yahoo!'s interactive and social features will allow viewers to:
Navigate non-linearly and learn more about the world of "Electric
City" through a 3-D interactive map
Dig deeper into the character's back-stories
Watch exclusive behind-the-scenes footage
Post reactions and commentary directly to Facebook and Twitter at
facebook.com/tomhanksec and @tomhanksec
Engage members of their social networks in discussions and debates
about societal themes, events and characters
Engage in casual games and other content related to the series
"Electric City" will also live across multiple devices and comes enabled
for tablets. The series will be punctuated by special events, such as
opportunities to watch exclusive content and to interact with the cast
and creators. As a truly global entertainment experience, the series
will also be available in numerous languages, including French and
As the premier digital media company, Yahoo! sets the bar for
best-in-class original video programming with 21 out of the top 25
most-watched online series* and captures more than 57 million unique
viewers a month** who come to Yahoo! to watch video.
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
Playtone is Tom Hanks and Gary Goetzman's film and television production
company. Film releases include MAMMA MIA!, WHERE THE WILD THINGS ARE,
LARRY CROWNE , CHARLIE WILSON'S WAR, THE POLAR EXPRESS, and MY BIG FAT
GREEK WEDDING. Television credits include the Emmy winning miniseries
"The Pacific", "John Adams" and "Band of Brothers"; and Emmy nominated
HBO series "Big Love" and "The 25th
Anniversary Rock & Roll Hall of Fame Concert."
About Reliance Entertainment
Reliance Entertainment is the media and entertainment arm of India's
Reliance Group, with a significant presence in film entertainment (film
production, distribution, and exhibition), broadcasting and new media
ventures. In Hollywood, Reliance Entertainment has partnered with Steven
Spielberg and Stacey Snider on the formation of DreamWorks Studios, and
has several development deals, including among others, with Tom Hanks
and Gary Goetzman's Playtone, Brian Gazer and Ron Howards' Imagine
Entertainment, George Clooney's Smokehouse Productions, Brad Pitt's Plan
B Entertainment, and Brett Ratner's Rat Entertainment. Following its
acquisition of IM Global, the company now benefits from an international
sales team, with an excellent reputation andglobal presence, under the
leadership of Stuart Ford. In India, Reliance Entertainment (www.relianceentertainment.net),
has built an impressive film production slate in Hindi, English and
other Indian languages, which it markets and distributes worldwide.
Group company, Reliance MediaWorks Ltd., is India's fastest growing film
and entertainment services company. Reliance MediaWorks has a leading
presence in Film Services: Motion PictureProcessing and DI; Film
Restoration and Image Enhancement; 3D; Digital Mastering: Studios and
Equipment rentals; Visual Effects; Animation; and TVPost Production,
with a presence across India, the US, UK, Russia and Japan. The Reliance
Group is among India's leading business houses, with total assets
touching US$ 30 billion and net worth of over US$ 19.7 billion. Across
different companies, the group has a customer base of over 230 million,
the largest in India.
*comScore Media Builder Custom Report, US, April 2012 among a set
including more than 75 original video programs, as custom-defined by
Yahoo!, on the following properties: Yahoo!, AOL, Forbes, Funny or Die,
Hulu, IGN, MSN, NY Times, People, PopSugar, SheKnows, Smosh.com, TMZ,
and YouTube. **comScore, Video Metrix, US, May 2012
Yahoo! Global Communications
Becky Auslander, 212-381-6909
for Tom Hanks and Playtone
Chris De Haan, 424-901-8726
News Provided by Acquire Media