Yahoo! Digital NewFront Provides Sneak Peak at Programming Line-Up for 2012 and Beyond
Teams Up with Top Hollywood Talent —Tom Hanks and Anthony Zuiker
Announces New Project from Creators of ‘Rock of Ages' and Third
Slate of Original Programming for Men
ABC's Ben Sherwood Announces a New Katie Couric Program as Part of
Yahoo! News/ABC News Premier Media Partnership
NEW YORK--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, showcased
a stellar line-up of original video for its monthly global audience of
700 million users at its Digital Content NewFront event today in New
York City. Top Hollywood talent and industry leaders such as Tom Hanks,
Anthony Zuiker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino,
Fabio Vivani (Top Chef) in addition to surprise guests, took part in
A trailblazer in original video programming online and #1 in Finance,
News, Sports and Entertainment-News*, Yahoo! highlighted existing
offerings and unveiled a number of new projects, covering a variety of
topics — from sports to fashion to relationships — and featuring unique
voices, hosts, and creative talent. The new projects include:
From the creators of "Rock of Ages," Matthew Weaver and Chris
D'Arienzo introduce working title, "Dancing With Myself," a musical
"jukebox" comedy, produced by Matthew Weaver and RelativityREAL,
featuring classic 80's pop songs;
Introduction of the company's third slate of original video
programming targeted at men, with six shows, including a talk show in
development with Jeff Goldblum, "Stunt Nation," with host Sal
Masekela, demolition program "KaBOOM," and daily show "The MANual";
The premiere of Katie Couric's new web show on May 1, "Katie's Take."
Each week, Couric will explore topics and issues that matter most to
her viewers — including health, nutrition, parenting, and wellness.
Every episode will feature interviews with top experts in a variety of
fields as well as Couric's own personal, fun and unique perspective.
Poland Spring Natural Spring Water is the exclusive launch sponsor of
this series which will be featured on a dedicated page on Yahoo!.
At the NewFront, Yahoo! highlighted what makes it unique among web
distributors: Premium content, programming and curation, exclusive
experiences, leading content verticals and the scale that only its
global audience can bring.
As part of the premier news and information alliance between ABC News
and Yahoo! News, Ben Sherwood was on hand to discuss the success of the
partnership to date and announce "Katie's Take," a weekly online-only
video program hosted by Katie Couric and only on Yahoo! News, with a
focus on health and lifestyle trends and issues. Yahoo! walked through
its groundbreaking 2012 election coverage, anchored by "Remake America,"
a weekly video docu-series that follows the lives of six families as
they strive to get back on track towards achieving the American dream.
Yahoo!'s leading news video also features "Power Players," a daily
political series produced in conjunction with ABC News, featuring George
Stephanopoulos, Jake Tapper, Jonathan Karl, John Berman, Amy Walter,
Rick Klein, and Yahoo!'s Washington Bureau Chief David Chalian.
Yahoo! covered its journalistic excellence in Finance, with over 40
million unique visitors a month (comScore Media Metrix, US March 2012)
coming to Yahoo! Finance for financial news and information, and more
viewers watching Yahoo!'s original video programming "The Daily Ticker"
and "Breakout" than any other business/financial show online or on cable
television. Yahoo!'s leadership continues in sports, the No. 1 sports
site online, with nearly 55 million unique monthly visitors (comScore
Media Metrix, US January 2012) and is No. 1 in fantasy**. Yahoo! Sports
has a standard of uncompromised investigative journalism—resulting in an
impressive number of industry-shaping stories broken by Yahoo!
journalists in 2012, from the Syracuse men's basketball team scandal to
a specific part of the New Orleans Saints bounty violations.
Yahoo!'s video franchises are programmed in the context of its leading
media verticals, as well as in its premium video destination, Yahoo!
Screen. The programs announced today complement an already robust video
portfolio, which includes 15 original video production partners and over
40 original series, totaling more than 300 original episodes per month.
Yahoo!'s diverse original video portfolio includes:
Branded Entertainment—Yahoo! has had a long history of partnering with
marketers to develop custom programs and branded creative executions.
For example, The Thread sponsored by Proctor and Gamble, had over 3
million unique users a month (comScore MediaBuilder, March 2012).
Slates— With the launch of the Women's slate, which to date has seen
over 250 million streams (internal data), Yahoo! changed the way
advertisers buy online programming by enabling them to buy ad spots
across all eight new shows. The additional slates including the Yahoo!
Comedy Channel and men's slate will include the same "Share of Voice"
opportunities for advertisers.
Yahoo! launched season two of the women's slate, including five
renewals and three new shows, such as "Style Studio with Rebecca
Minkoff," hosted by the famed fashion designer (coming May
2012); "The Yo Show," featuring entertainment news reporter
Michael Yo, and a new version of "In the Dressing Room with Cat
Deeley," hosted by the fashion expert and TV personality (coming
Blockbusters—Yahoo! is uniquely positioned to deliver one-of-a-kind,
immersive, global blockbusters from the world's biggest storytellers —
‘Electric City,' is a new 90-minute, action-packed sci-fi
adventure series; it marks Yahoo!'s first foray into original
Cybergeddon, a digital motion picture from CSI creator Anthony
Zuiker, which, in partnership with Norton by Symantec, will bring
to life the growing threat of cybercrime.
"The media and advertising industries are at a watershed moment, and no
one is more poised to take advantage of the shift toward digital content
than Yahoo!. Globally, we are a digital media powerhouse, providing
high-quality, engaging & personalized content on every screen," said
Ross Levinsohn, EVP & Head of Global Media. "We're partnering with
industry leaders and top Hollywood talent, creating unique, premium
experiences for distinct audiences around the world. By doing so, we
create a tremendous opportunity for advertisers to connect with highly
engaged and targeted audiences. We provide the content experiences that
consumers want and the context that advertisers desire."
"Yahoo! is setting the standard for original online entertainment," said
Mickie Rosen, SVP, Yahoo! Media Network. "We're bringing celebrated
storytellers and sophisticated production capabilities to provide our
audience with the types of immersive experiences they're seeking more of
on the Web."
"Yahoo! has emerged as the top choice for marketers," said Wayne Powers,
SVP, Advertising sales North America. "We understand better than anyone
how to seamlessly blend their messages to target audiences within the
context of our unique and compelling content experiences."
Re-Imagining The Digital Canvas for Advertisers
Yahoo!'s original programming model provides advertisers with a unique
buying opportunities, where they can align their brands with premium
content at scale. With a creative canvas that uses innovative ad
solutions, advertisers can reach and engage digital video audiences with
streaming ads like Interactive Video Ads or through display ads like
Video Ads for the Yahoo! Homepage.
Using its data and insights, content optimization and personalization
technology, Yahoo! is able to identify programming topics that appeal to
a variety of different demographics pertaining to the content of the
shows. With its deep expertise in contextualizing video experiences,
Yahoo! has developed the perfect opportunity for brands to laser-target
The full descriptions for Yahoo!'s new original programming line-up for
2012 and beyond includes:
Working Title - Dancing With Myself (Debuts 2013)
creators of "Rock Of Ages" comes a musical "jukebox" comedy set in small
town Ohio in the mid-80's, and fueled by a soundtrack of the greatest
pop/rock songs of that era. A comedic homage to after school specials of
that era, the working title "Dancing With Myself" is an irreverent and
satirical tale of one teen's quest to fit in and find himself, his girl,
and his passion... and maybe a few sweet dance moves along the way.
(Matthew Weaver/ Chris D'Arienzo /RelativityREAL)
Men's Slate of Shows and Talent:
Talk Show In Development- No Title (Debuts in July)
Details to be announced soon
Stunt Nation (Debuts in July)
Host: Sal Masekela
shot that bounces five ways to Sunday
before landing in the hoop with
nothing but net. The guy who stuffs
30 tacos in his face in 30 seconds. The synchronized dance number
staged on a speeding rollercoaster…. For anyone who's ever wondered how
they did it (or if it's all been faked), Stunt Nation is your fast-paced
guide to online enlightenment. In each five-minute episode, we see three
hilarious, cringe-inducing stunts and feats that demand a second
look. But this isn't just a clip review show. Each week, we'll have an
expert guest who, Mythbusters-style, will help our host breakdown the
feat of the week. Each episode is capped off with the weekly FAIL, a
feat gone horribly wrong, proving that while the Internet gives, it also
takes away. Five minutes. Four feats. One ultimate show. (Fishbowl
Worldwide Media. Executive Producers Vin Di Bona, Bruce Gersh and David
Yahoo! Sports Minute (Live)
Host: Angela Sun
everyone these days, sports fans are busier than ever. But even though
their time may be limited, their passion never is. That's why there's
the Yahoo! Sports Minute --a daily show that quickly gets
millions of sports fans up-to-speed on everything that is happening in
the sports world. Hosted by the amazing Angela Sun, the Yahoo! Sports
Minute is the series that anchors the entire Yahoo! Sports experience
and this slate. The show has been the number one online sports
show for four years running with more than 46M streams per year and over
7M minutes per month to the largest sports audience online. (Yahoo!
KaBOOM! (Debuts in July)
Host: To be announced
a gorgeous host, a hilarious explosives expert and plenty of
firepower…it's three minutes of man nirvana. The concept is simple and
impossible to resist: Ridiculously fun objects getting blown to
smithereens. Boom and repeat. Man is not capable of ignoring an
explosion. It's in their DNA. KaBOOM! speaks to that little deviant in
each of us. Each episode features our jaw dropping "Bombshell" hostess
introducing an item that is about to meet its demise. Objects include
500 Twinkies, 1000 eggs, a 10 ft stuffed Panda, a mountain of Boy Band
CD's... Next our charismatic bomb-geek-expert analyzes the fine points
of what we can expect and how he is rigging the object for maximum
kaBOOM! Ten cameras capture all the action in real time, slo-mo,
super-slo-mo and of course our trademarked Slo-As-A-Mo-Fo. The aftermath
is as fun as the set up. (Eyeboogie)
The MANual (Debuts in July)
Hosts: To be announced
through Friday, The MANual presents the ultimate guide to rising above
masculine mediocrity. From booze and babes, to sex and style, to food
and fitness — we've gathered the world's most influential men's
lifestyle experts and the world's hottest women to bring you daily
advice on simply being a better guy. Delivered with a concise mixture of
humor and expertise, The MANual covers the topics we know men truly
crave. Whether grilling a burger, complimenting a date, or finding your
dream job, The MANual is the ultimate men's guide to rising above the
rest. (Yahoo! Studios)
Superfans (Debuts in July)
Superfans examines the amazing,
bizarre and emotional extremes that fans will go to in their daily lives
— all in the name of fandom. From family rooms modeled after Lambeau
Field, to 300 straight days of wearing the same Drew Brees jersey, to 64
years without missing a game at Fenway, Superfans is an entertaining mix
of unbelievable fanaticism and endearing loyalty. This addictive program
is a sure-fire hit with our Yahoo! audience who craves extreme stories
of fervor, oddity and love. (Yahoo! Studios)
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe.
And Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
*Yahoo! is home to ten No. 1 properties in the U.S. —
including the Yahoo! News Network, Yahoo! Sports, omg!, and Yahoo!
Finance. (comScore Media Metrix, U.S., March 2012)
***ranking based on custom-created category of fantasy sites by
Yahoo! based on comScore Mediabuilder, U.S., March 2012
Kristen Morquecho, 626-437-2499
News Provided by Acquire Media
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