Launches Notifications feature alerting people to social
conversations and activity across Yahoo!
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO), the premier digital media company, today
announced it has extended the Facebook integration launched at f8 in
September, the news
activity feature, to 26 additional Yahoo! sites worldwide, including
U.S.-based entertainment experiences omg!, Yahoo! TV, Yahoo! Movies, and
Yahoo! Games. A new social feature, Notifications, has also launched in
the U.S., alerting people to social conversations and activity across
Yahoo!. The extension of these features is designed to bring a deeply
personalized, social news experience to more of the content millions of
people come to Yahoo! to read each day.
Connecting Millions to Leading Yahoo! Content
Since launching the Yahoo! News friends' activity feature, more than 12
million people have opted in, increasing referrals from Facebook to
Yahoo! News and bringing a younger (ages 18—34) audience of socially
engaged people1 to the No. 1 online news destination.2
"As the world's most popular online news destination, Yahoo! News
delivers the most compelling content on the Web through a combination of
local editors, advanced technologies, and now, your friends," said Blake
Irving, chief product officer, Yahoo!. "In just three months, we've seen
traffic from Facebook to Yahoo! News in the U.S. increase by 300%, so
we're excited to extend this social activation to more of our worldwide
Discover and Connect With Friends Around More Yahoo! Content
The extension of the news activity feature to more Yahoo! sites around
the world lets people discover and connect around the news,
entertainment, and information they are enjoying on Yahoo! through
updates on Facebook. A straightforward opt-in process launches people
into the immersive social experience:
Control What You Share — By opting-in to the new feature,
people can easily show what they're reading on Yahoo! with their
Facebook friends. People's activity will be featured on their Facebook
profiles as it happens. It's easy to turn it on and off and delete
View Your Friends' Activity — A new "facebar" at the top of
integrated Yahoo! pages shows a person's Facebook friends and what
they're reading on Yahoo!.
Notifications across Yahoo! (U.S. only)
A new social feature, Notifications, builds upon the Yahoo! News
friends' activity feature and further encourages social discovery and
navigation of content through the lens of people's friends. The
Notifications feature alerts people to social conversations and other
activity on Yahoo! that interest them such as feedback on reviews,
responses to comments, and stock alerts. Notifications is found on the
top of most pages on Yahoo!, such as Yahoo! News, Yahoo! Mail, Yahoo!
Sports, omg!, Shine, and Yahoo! Travel.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
1 Yahoo! internal data
2 comScore Media Metrix, November 2011
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Yahoo! Global Communications
Karen Mahon, 1-408-349-4152
Source: Yahoo! Inc.
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