Yahoo! Launches Livestand, a Personalized Living Magazine for iPad
Content from more than 100 publications comes to life in a new,
visually stunning experience
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, today
announced the availability of Livestand from Yahoo! ― a personalized
living magazine designed first for iPad — available exclusively on the
App Store at launch. Livestand weaves together content from leading
third-party publishers and Yahoo!'s global media network to create a
visually stunning and deeply personalized digital experience tailored to
people's interests and passions. Livestand is built on Yahoo!'s new
Cocktails platform, which powers rapid development and distribution of
experiences globally.
"Tablets are profoundly changing how we interact with media and
Livestand captures that shift in a deeply personal and imaginative new
experience," said Blake Irving, EVP and chief product officer at Yahoo!,
from a press event at the company's Sunnyvale headquarters. "No one does
personalization better than Yahoo!. The technology behind Livestand,
combined with its stunning design and fantastic variety of content,
redefines what digital media can be."
Livestand leverages years of Yahoo! innovations, including the C.O.R.E.
(content optimization relevance engine) personalization platform, YUI3
JavaScript library, Yahoo! Query Language (YQL), and Hadoop. Built with
HTML5, CSS3, and JavaScript, Livestand was also created in tandem with
Yahoo!'s new Cocktails platform: Yahoo!'s Mojito, which automatically
packages apps for multiple device formats, and Yahoo! Manhattan, which
leverages the Yahoo! Cloud to distribute apps and content globally in
minutes.
Features of Livestand from Yahoo! include:
Deep Personalization
-
My Library: A living, personal collection of publications and
topics.
-
Personal Mix: A personalized magazine that is customized by
tagging topics and articles.
-
Yahoo! Today: A new Yahoo! publication, exclusive to Livestand,
that captures personalized daily essentials like weather, stocks,
entertainment news, sports, and TV listings.
-
News for You: A personalized set of headlines continuously
updated 24/7.
-
Content Guide: An ever-expanding directory of all the content
in Livestand organized by topic for easy discovery and browsing.
Visually Rich Design
-
Intuitive navigation: All content in Livestand is easy to find,
plays within the app, and is easy to share via email or Facebook.
-
New design formats: With features such as News in Pictures and
Sports in Pictures, Livestand presents timely stories and headlines in
new, visually compelling ways.
-
Optimized for tablets: Whether it's presenting the latest
recipes, timely tweets, breaking news, or blog posts, the layout on
Livestand is optimized to look its best on iPad.
Premium Content All in One Place
-
Leading third-party publishers: At launch, Livestand includes
more than 100 popular titles and topics, including content from
publishers such as ABC News, Bonnier (Parenting), Forbes, and Source
Interlink Media (Bike, Powder, Surfer) — with more added weekly.
-
Flagship Yahoo! content: At Launch, Livestand features content
from major Yahoo! sites such as News, Finance, Sports, and omg!.
-
Diverse topics: Livestand organizes content according to easy
to navigate topics, such as Arts and Culture, Business and Finance,
Sports, and Technology.
Unmatched Creative Canvas for Advertising
-
Living Ads from Yahoo!: A first-of-its-kind immersive,
interactive, and adaptable digital ad that uses video to increase
engagement and take full advantage of the tactile and motion-sensing
capabilities of tablets.
-
Rich media ads: Graphically rich display ads that use HTML5,
CSS3, and JavaScript, and feature animation, interaction, and
analytics to bring more compelling ads to mobile devices.
-
Image ads: Simple and elegant, this magazine-style ad enables
brand creative to be used on tablet devices to engage target audiences.
Toyota and DreamWorks Pictures, Yahoo!'s official Livestand advertising
partners at launch, debuted new campaigns today:
-
Toyota will be running a Living Ad execution along with a Rich Media
unit to promote the new Prius v launching in November. The Prius v
Living Ad enables Toyota to bring the Prius to life for consumers in a
way never before seen on a tablet device.
-
DreamWorks Pictures debuts a highly interactive rich media campaign on
Livestand promoting their upcoming holiday film: "War Horse" set for
release on December 25th, 2011.
Pricing and Availability
Livestand from Yahoo! is available for free
from the App Store on iPad or at www.itunes.com
(http://www.itunes.com/appstore).
Now available in the United States, Livestand will expand to additional
platforms and international markets throughout 2012.
For more information about Livestand from Yahoo!, visit http://livestand.com
and our company blog, Yodel Anecdotal, at http://yodel.yahoo.com.
You can also follow Livestand updates and news on Twitter
(@Yahoolivestand) and on Facebook (http://www.facebook.com/livestandfromyahoo).
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053371&lang=en
Yahoo! Global Communications
Kryssa Guntrum, 1-408-349-3351
kryssa@yahoo-inc.com
Denis
Roy, 1-408-349-2570
denisroy@yahoo-inc.com
Source: Yahoo! Inc.
News Provided by Acquire Media
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