Four Quarters, Four Screens: Catch Yahoo! Fantasy Football on TVs,
Tablets, Mobile Phones and Computers
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! (NASDAQ:YHOO) named Green Bay — home to the reigning Super Bowl
champions — the Official Yahoo! Sports Fantasy Football City of 2011,
with one in 29 Yahoo! Sports Fantasy Football players per capita during
the 2010 season. Yahoo! also announced that its No. 1 ranked fantasy
football experience will be available across four screens in time for
the first NFL regular season game.
Yahoo! Sports Fantasy Football is the No. 1 fantasy football platform in
the industry — and not just in Green Bay. During the NFL season, Yahoo!
Fantasy Sports alone receives more visitors than all of NYTimes.com, and
more time is spent playing Yahoo! Sports Fantasy Football than is spent
on sites such as NFL.com, FOX Sports, CBS Sports, NYTimes.com,
Amazon.com, Netflix.com, Disney Online, and Wikipedia.* Fans can sign up
And in 2011 Yahoo! Sports is ensuring that its games capture the
changing trends as to how users access information by providing them
with access to their teams regardless of device or location.
In 2010, mobile fantasy football users more than doubled from 2009,
according to Yahoo! data. Additionally, a recent survey conducted by
Yahoo!/Razorfish shows that more than 76 percent of men go online while
at live sporting events to check out scores of other games, research
stats, or look up player information. To meet the demand for constant
access no matter what device people choose to use, for the first time
Yahoo! Sports is providing fans with the ability to access their fantasy
football games no matter what screen they are using — computers, mobile
phones, TVs or tablets.
"As the No. 1 sports site online as well as the top destination for
fantasy football, Yahoo! Sports is providing our millions of fans with
the most timely, easy to use and accessible ways to stay on top of their
leagues," said Ken Fuchs, vice president of the Yahoo! Media Network.
"Whether you're on the couch watching the game with a laptop, tablet or
a connected TV, or live in the stands with your phone, our anytime,
anywhere, any device approach will keep our users updated, connected and
linked to their teams and leagues 24/7 throughout the fantasy football
In addition, having the best in class multi-screen platform provides
advertisers ownership of an experience matched with creative ad
solutions to reach passionate fantasy football fans at scale.
Yahoo! Plays the Field with Four Screens
The multi-screen Yahoo! Sports Fantasy Football ‘11 experience will
View and manage rosters in real-time, seamlessly across screens
Real-time scores, stats, and breaking news
Yahoo! Sports Fantasy Football Live (http://fantasysports.yahoo.com/ffl)
Fantasy football advice from leading experts Brandon Funston, Brad
Evans and Andy Behrens
In addition to mobile apps and a web-based experience, fans who use
Yahoo! Connected TV on Samsung, Sony, VIZIO or Toshiba sets can download
the Fantasy Football TV app and receive updates without missing a moment
of the game. The TV app will also be updated later this fall to include
the ability for fans to stream fantasy football videos and make
real-time roster changes right from their remotes.
Yahoo! Sports ‘11 Fantasy Football Cities
Using internal and market data, Yahoo! determined the top 10 NFL cities
with the greatest number of Yahoo! Sports Fantasy Football players per
capita during the 2010 season. Fittingly, Green Bay, with its rich
football history and home of the Super Bowl champion Packers, ranked
first. The top 10 Yahoo! Sports Fantasy Football Cities for 2011 are:
Green Bay, WI
Minneapolis/St. Paul, MN
Kansas City, MO
San Diego, CA
* All sources can be credited to comScore Media Metrix, US, September
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
Nicol Addison, 310-463-3463
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