Yahoo! Sports and Gow Broadcasting Hit the Radio Airwaves with Yahoo! Sports Radio
No. 1 online sports destination announces new relationship with
leading sports radio network
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo!, the premier digital media company, and Gow Broadcasting, LLC
(formerly Mission Media Group, LLC), today announced the launch of
Yahoo! Sports Radio. The new, national sports radio network can be heard
on over 180 affiliate radio stations across the country, Sirius
Satellite Radio, and a number of digital and mobile partners. This
partnership enables Yahoo! Sports — the No. 1 destination for online
sports with more than 50 million monthly unique users — to reach its
avid fans in the largest local sports markets across the country.
"Yahoo! Sports Radio builds on our leadership as the No. 1 sports site
online and creates a national and local outlet for our brand and
talent," said Ken Fuchs, VP Yahoo! Media Network. "As Yahoo! Sports
covers the biggest events, stories and athletes on and off the field,
our partnership with Gow Broadcasting will provide more access to our
users and solutions to our advertising partners that want to connect
with them wherever they consume sports."
"We are delighted to enter this relationship with Yahoo! Sports," said
David Gow, CEO of Gow Broadcasting, LLC. "We have long enjoyed Yahoo!
Sports' content. We believe strongly that the resources at Yahoo! Sports
combined with our on-air talent create the strongest sports roster in
the industry. For our affiliates and our listeners, we can deliver
top-shelf reporting, analysis and commentary."
In this relationship, Yahoo Sports! and Gow Broadcasting will share
content, develop new content together and engage audiences and
advertisers across multiple platforms. The result is that Yahoo! Sports
and Yahoo! Sports Radio are designed to be the first stop for news,
information and sports commentary. Key features of the new Yahoo Sports
Yahoo! Sports Radio's popular shows, such as the Steve Czaban show and
the Tim Brando show, will feature experts from Yahoo! Sports. Dan
Wetzel, Mike Silver, Adrian Wojnarowski, Charles Robinson and others
will be regular participants on Yahoo! Sports Radio.
Yahoo! Sports investigative stories and breaking news will be
delivered simultaneously on both platforms.
Yahoo! Sports Radio's audio content will be featured on Yahoo Sports!,
including Peter Gammon's daily feature, and top interviews from Yahoo!
Sports Radio's shows.
Yahoo! Sports Radio will also add shows such as Fantasy Freaks
with experts Brandon Funston, Brad Evans and Andy Behrens and Rivals
Radio with host Chris Childers, where fans can listen to college
football and basketball programming with Rivals.com experts.
Yahoo! Sports Radio continues Yahoo!'s commitment to provide sports fans
with personally relevant sporting content across all media where fans
gather — including online, mobile, tablets, connected television, AT&T
U-verse and multiple publications such as Yahoo! Sports Fantasy Football
and Rivals College preview magazines.
For more information on Yahoo! Sports Radio and a full list of local
affiliates including New York (WFAN), Chicago (WSCR), San Francisco
(KBWF) and Dallas (KTCK) visit: http://www.yahoosportsradio.com.
About GOW Broadcasting, LLC
Based in Houston, Gow Broadcasting, LLC distributes audio content under
the Yahoo! Sports Radio brand name (www.yahoosportsradio.com)
reaching more than an estimated five million people each week on a
network of over 180 terrestrial stations, Sirius Satellite Radio, and a
number of digital and mobile partners. Gow Broadcasting, LLC is backed
by a private investment group with significant experience in media
ownership. The investor group includes Steve Webster, co-manager and
co-CEO of Avista Capital, Patrick Dugan, vice president and general
counsel of Nortex Corporation and David Gow, chairman and CEO of Gow
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
Follow Yahoo! Sports on:
GOW Broadcasting, LLC
Wendy Wall, 1-713-408-7217
Lisa Goodwin, 1-408-349-1075
News Provided by Acquire Media
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