Latest honor marks a milestone year for the series, part of Yahoo!
Studios portfolio of original programming online
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Second Act from Yahoo! News was nominated for a
News and Documentary Emmy® Award in the category "New approaches
to news and documentary programming: arts, lifestyle and culture" it was
announced this week. A Yahoo! Studios original series featuring real
life stories celebrating life, passion and reinvention, Second Act
was the recipient of the 2011 National Edward R. Murrow Award for
excellence in video feature reporting and a 2011 Webby Award for best
online reality show.
Now in its second year, Second Act resides on Vitality (http://vitality.yahoo.com/)
— a General Mills-sponsored channel on Yahoo! News, the #1 news site.
Featuring content for the 45+ audience, the artistically shot,
interview-narrated videos focus on charismatic individuals who have
found or rediscovered a passionate interest or new career later in life.
The series has an audience of over 630,000 unique visitors a month (June
A recent Second Act episode featuring Laura Vikmanis, "the
NFL's oldest Cheerleader," had more than 3 million viewers. Following
the debut of the episode, New Line Cinema optioned the story for a
feature film. Another single episode about a man who downsized to an
89-square-foot house and reinvented both his lifestyle and career in the
process was viewed by more than 7 million people. Second Act
is part of Yahoo! Studios' portfolio of original programming, which
produces over 26 original video programs each month, including Trending
The News & Documentary Emmy® Awards will be presented on Monday,
September 26 at a ceremony at Frederick P. Rose Hall, Home of
Jazz at Lincoln Center, in New York City.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.net) or the company's blog, Yodel
Yahoo! Corporate Communications
Bahareh Ramin, (310) 266-4354
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