'In the Dressing Room' — Produced by Deeley, Yahoo! And Collective
Digital Studio — is live Today on omg!
SUNNYVALE, Calif. & BEVERLY HILLS, Calif.--(BUSINESS WIRE)--
Yahoo! (NASDAQ:YHOO), the premier digital media company, and Collective
Digital Studio, the online content division of leading entertainment
management and production company The Collective, today announced the
launch of the original Web series "In the Dressing Room" from Cat
Deeley, the host of FOX Broadcasting Company's number one dance show "So
You Think You Can Dance." Produced by Deeley, Yahoo! and Collective
Digital Studio, "In the Dressing Room" is live today on omg! from Yahoo!
the number one entertainment news site in the U.S. with more than 32
million unique visitors each month, more than twice the number of TMZ.
Cat Deeley. Credit John Kevor/Getty Images.
"In the Dressing Room" (http://omg.yahoo.com/blogs/thefamous/in-the-dressing-room-with-cat-deeley/1570)
is a 20-episode twice-weekly series, which provides omg!'s audience
backstage access to Cat's dressing room before she goes live on "So You
Think You Can Dance." In each episode, Cat will provide viewers with
fashion and beauty tips, her wardrobe selections and the inside scoop
about her fashion inspiration behind each look. Additionally, Cat will
offer viewers the chance to win a personal item from her wardrobe by
participating in a challenge. "In the Dressing Room" will run for 10
weeks and will be promoted across the Yahoo! network.
"Video is a top priority for Yahoo!, and this new web series produced by
Cat Deeley and Collective Digital Studio is an important part of
enhancing the video experience across the Yahoo! network and will add to
our premium portfolio of original programming," said Erin McPherson, VP
and Head of Originals and Video Programming. "Yahoo! has eight out of
the top 10 shows online and ‘In the Dressing Room' will continue to grow
our ability to offer a rich canvas for brands to tell their stories and
integrate their brand into the next generation of digital programming."
"We're continually looking for new ways to build global entertainment
brands for our clients," The Collective CEO Michael Green said. "omg!,
with its ability to attract a massive audience interested in the
intersection of entertainment and fashion, is an ideal platform for
Cat's first original Web series, which is the first series out of the
gate from Collective Digital Studio."
Deeley, a former model turned television personality, has been hailed as
one of the best dressed celebrities in the industry today, gracing the
cover of several fashion magazines and fronting massive brand campaigns.
She is often asked by fans to provide style advice, and also writes a
blog for InStyle.com about her look.
'We have so much fun backstage I can't wait for the audience to be a
part of it," Deeley said. "I have a passion for fashion and if the
audience does too they will find this fun and entertaining!"
The launch of "In the Dressing Room" is a continuation of Yahoo!'s
success in original programming and branded entertainment. Yahoo!'s
original programming U.S. audience for May was 24.2M unique visitors,
one of its largest monthly audiences ever, with users spending an
average of 86.1M minutes, also one of the highest engagement numbers to
date. Yahoo!'s successes in the original programming and branded
entertainment space in the U.S. include:
"Primetime in No Time," (http://primetime.tv.yahoo.com/),
a daily recap of previous night's most popular TV shows, is the most
watched original program online and just surpassed 500 million streams
"The Daily Ticker" (http://finance.yahoo.com/blogs/daily-ticker/),
is the most successful online finance show (with millions of viewers
on peak days) providing inside scoop on tech stocks
"Who Knew?" (http://www.whoknew.news.yahoo.com/),
on Yahoo! News has generated nearly 100M streams in one year and has
spawned spin-offs on omg! as well as internationally — in the UK and
"Trending Now," (http://beta.news.yahoo.com/blogs/trending-now/),
a daily newscast of top headlines & trending topics from Yahoo! search
data and social media, received over 5.5 millions streams its first
About Collective Digital Studio
Collective Digital Studio is the online content division of leading
entertainment management and production company The Collective. Formed
in 2005, the Collective's mission is to unlock the value of the direct
relationship between artists and their fans by identifying, developing
and maximizing opportunities for creative talent across a multitude of
media platforms. Clients include Linkin Park, Counting Crows, Enrique
Iglesias, Slash, Alanis Morisette, Godsmack, Martin Lawrence, Michelle
Rodriguez, Emile Hirsch, Jason Isaacs, Eliza Dushku, Eddie Izzard and
Lucas Cruikshank AKA "Fred." Based in Beverly Hills, The Collective
employs a staff of more than seventy employees.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
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