Yahoo! to Acquire 5to1; Extends Advertising Leadership and Publisher Relationships
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, today
announced it has signed a definitive agreement to acquire 5to1 Holding
Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance consisting
exclusively of major media publishers. Built on a proprietary
publisher-controlled platform, 5to1 offers top brand advertisers premium
inventory at mass scale. The acquisition of 5to1 will enable Yahoo! to
build upon its publisher partnerships and expand its premium inventory.
"5to1's innovative platform and premium private marketplace will further
enable Yahoo! to extend our advertising leadership," said Wayne Powers,
SVP, Advertising Sales for the North America region. "5to1 provides
additional access to publishers and unlocks the value of unsold
inventory for premium brand advertisers."
5to1 focuses on premium brands and media partnered in a marketplace
environment, enabling major media publishers to fill unsold inventory
with premium advertisements. 5to1 works with more than 20 premium
"We're thrilled for our media partners that Yahoo! is backing our
platform and the alliance," said James Heckman, 5to1 CEO and co-founder.
"The 5to1 team is looking forward to joining Yahoo! at the close of the
transaction and being part of its global reach."
Yahoo! expects to close the acquisition in the second quarter. After the
close of the transaction, the 5to1 team will be joining Yahoo! as part
of the Ad Marketplaces group.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
Dana Lengkeek, 415-994-4008
Cathy La Rocca, 408-349-5188
Source: Yahoo! Inc.
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