Yahoo! Sets Records With The Royal Wedding; Drives Largest Traffic Day for Single Event
Names Jai Singh Editor-in-Chief of Yahoo! Media Network
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. drove its largest traffic numbers for a single event last
week when the world turned to the company for coverage of the Royal
Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove
more traffic and video to its coverage of the wedding than any previous
Preliminary internal data shows that Yahoo! sites serving Royal Wedding
content drove 400 million page views on Friday, slightly higher than the
traffic levels experienced following the Japan earthquake. Yahoo!
delivered Royal Wedding content at a record-breaking 50,000 requests per
second on Friday, seven times the average daily peak of approximately
7,500, and video traffic was 21% higher than the previous record. In
comparison, there were approximately 33,000 requests-per-second
following the Japan earthquake and today, at press time, peak
requests-per-second was 40,000 for content related to the death of Osama
bin Laden. Yahoo! also drove approximately 30 million unique users, 27
million video streams and 2.6 million live video streams over the
24-hour period on Friday.
In the last three months, coverage of the Royal Wedding and the Academy
Awards has demonstrated that Yahoo! is where global consumers come to be
entertained with rich content no other online company offers. Similarly,
when news breaks, Yahoo! is the world's trusted source for in-depth
coverage, from the ongoing crisis in Japan to the death of Osama bin
Laden. Yahoo! is the number one online site, reaching 180 million unique
users and maintains a portfolio of 10 number one sites in the U.S.,
including Yahoo! News, Yahoo! Sports, Yahoo! Finance, omg!, Yahoo!
Shopping, Yahoo! Real Estate and Yahoo! TV (data: comScore March 2011).
Yahoo! attracts more than 680 million users globally.
In effort to extend and accelerate the company's leadership positions
and further develop a unique and distinct voice across its brands,
Yahoo! today announced that it has appointed Jai Singh, editor-in-chief
for the Yahoo! Media Network.
As editor-in-chief, Singh will help transform the company as it
increases its original content creation, build the unique voice and
programming of Yahoo!'s leading properties, and help drive best-in-class
tools and practices — such as publishing platforms, aggressive social
and SEO distribution — and programming across all platforms. Singh will
be a key member of the Yahoo! Media Network leadership team led by
Mickie Rosen, senior vice president of Yahoo! Media Network. Based in
Sunnyvale, Calif., Singh starts May 31 and will be spending significant
time with editorial teams based in Santa Monica, Calif., and New York
"Jai's appointment comes on the heels of one of the most event-filled
news weeks in Yahoo! history, which underscores the importance of our
editorial operations," said Rosen. "Jai is one of the most advanced and
respected editorial thinkers in digital media today, and a great
addition to our editorial bench strength. It's clear that when news
breaks, the world turns to Yahoo!. Shaping our unique voice, and
establishing industry best practices for the next generation of
publishing will further Yahoo!'s success as the premier digital media
Singh was most recently managing editor of the Huffington Post Media
Group where he was in charge of all day-to-day news management and
editorial operations. His responsibilities spanned across both
Huffington Post editorial as well as AOL, including AOL content sites.
In the two years Singh was at the Huffington Post, the site saw
unprecedented growth — the number of sections more than doubled to 24,
as did the number of editorial staff, and unique visitors grew nearly
six fold, according to comScore. Besides running the editorial
operations, Singh helped drive product development in close partnership
with the technology team. Singh was also the main point-of-contact and
worked closely with Sales, Sales Development and Business Development.
Prior to the Huffington Post, Singh created CNET News.com in
1996, which quickly became a leading authority in technology news at the
height of the Internet boom. At CNET.com,
as the editor-in-chief and senior vice president, Singh was in charge of
all editorial, including news and product reviews, as well as product
development. Singh built a news staff that won scores of national
journalism awards at a time when mainstream media were still skeptical
of the Internet as a source of credible information.
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
May Petry, 408-349-6356
Source: Yahoo! Inc.
News Provided by Acquire Media
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