SANTA CLARA, Calif. -- May 11, 1998 -- Addressing the critical importance of the first three years of life in the healthy development of children, Yahoo! Inc. (NASDAQ: YHOO), a leading Internet media company, and I Am Your Child (IAYC), a national public awareness campaign to make early childhood development a top national priority, today unveiled a comprehensive, interactive Web site at http://yourchild.yahoo.com. The extensive, new, online center provides parents with information, as well as quality resources and services they need to promote the healthy growth of young children. The I Am Your Child Campaign was launched at the White House in April 1997.
The First Years Last Forever
Research shows that the crucial groundwork for a person's emotional and intellectual life is set between birth and age three, and parents and caregivers should have access to support services to help babies develop. Designed to help parents and caregivers provide a safe and nurturing experience, yourchild.yahoo.com is part of the I Am Your Child Campaign's efforts to help parents find the right child care environment to encourage their child's healthy development. Through the new Web site, parents can easily access resources, pose questions, obtain answers, and reach experts and information to positively impact and shape their child's life.
New brain research tells us that the first three years of life are a critical period in a child's development. Early experiences help determine the child's brain structure, shaping the way he or she learns, thinks and behaves for the rest of his or her life.
"As an Internet leader, Yahoo!'s goal is to connect people with information and other people, quickly, easily and effectively. Today, Yahoo! reaches and impacts millions of people, including parents and caregivers," said David Filo, chief Yahoo! and co-founder, Yahoo! Inc. "By working with I Am Your Child, we can continue to extend this vision by putting valuable resources at the fingertips of parents and caregivers nationwide. We can empower parents by providing an interactive forum and an online community to help foster healthy and happy early development and connect caregivers with information to help them make a difference in the lives of their children."
"We now know that what parents and caregivers do in the first few years will make a lasting impression on our children. As parents and as a country we need to focus attention on our youngest citizens and on these first critical years, so that we enable our children to grow to be healthy adults and reach their full potential," said I Am Your Child Founder and Chairman Rob Reiner. "The campaign continues to promote the importance of early childhood development. Together with Yahoo! we can increase public awareness by making access to quality resources and information more easily available through yourchild.yahoo.com."
Shaping Our Children's Tomorrow
The site is intuitively designed to enable users easy and quick access to important information about the first three years of life and to help parents make informed child care decisions. Through yourchild.yahoo.com, parents and caregivers can directly access the site's online child care resources. For those without Internet access, these new child care materials as well as other child parenting information are available by calling tollfree 1-888-447-3400. Dedicated to developing the full potential of today's infants and young children, these valuable resources include:
Speaking About The Early Years: Special Online Event
People who would like to learn more about this national child care initiative can also chat LIVE with Actor/Director and I Am Your Child Founder Rob Reiner by visiting Yahoo! Chat (http://chat.yahoo.com). Beginning at 5 p.m. PT/8 p.m. ET on May 28, 1998, Reiner will discuss the I Am Your Child Campaign, its focus on early childhood development and the importance of the first three years of life, as well as the new online resource.
About The I Am Your Child Campaign
I Am Your Child is a national public awareness and engagement campaign to make early childhood development a top priority for our nation. Since its spring launch in 1997, I Am Your Child, has educated millions of parents and professionals about breakthrough new discoveries in the process of brain development. These findings reveal that the first three years of a child's life are more important for emotional and intellectual growth than previously thought. Through mass media including the Internet, community mobilization, public education and policy outreach, parents and caregivers across the U.S. and around the world are learning how to make a difference in the lives of young children. I Am Your Child Founders include Rob Reiner, Michele Singer Reiner, and Ellen Gilbert of International Creative Management, as well as a broad range of experts from the early childhood fields.
Yahoo! Inc. (NASDAQ: YHOO) is a global Internet media company that offers a network of branded Web programming serving millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.