Yahoo! Inc. Rolls Out First Local Web Guide
Yahoo! San Francisco Bay Area Goes Live Today
SUNNYVALE, CA -- June 24, 1996 --
Yahoo! San Francisco Bay Area (www.sfbay.yahoo.com), announced today, is a comprehensive online guide with a unique combination of three elements: a wealth of local web content, news and entertainment programming from leading local media, and free
communication services, such as bulletin boards, classifieds, yellow pages,
white pages and interactive maps. As the leading Internet guide, Yahoo! is
leveraging one of its key strengths, which is delivering information on all
levels, from global, to national and local.
Yahoo! San Francisco Bay Area, serving over 120 cities, is first in a
series of local versions scheduled for this year. Similar to the popular,
global Yahoo! guide, the local versions provide a fun and easy way to
browse a comprehensive index of sites hand-picked for residents and
travelers. "Our objective is to create a forum reflecting the local spirit
of the community," said Jeff Mallett, Senior Vice President of Business
Operations, Yahoo! Inc. "These forums will allow diverse voices to express
all perspectives from within a community, from individual contributors, to
neighborhood groups and institutions."
Content and Partners
Yahoo! SF Bay Area features content contributed and published by
individuals including personal pages and resumes, as well as content from
local media. In the Bay Area, Yahoo! has over 60 initial partners
Free Communications Services
- CBS affiliate, KPIX provides award-winning news, traffic and "traffic cams."
- The top weekly newspaper, San Francisco Bay Guardian, provides an events calendar.
- Fodor's guides showcase top restaurants and lodging.
- Leading lesbian and gay publication, Lavender Pages provides a business
Yahoo! SF Bay Area is also designed to foster communication throughout the
community with a broad set of free services. Yahoo! SF Bay Area will launch
classified advertising with over 20,000 listings for employment, real
estate, automotive and personals. Real estate listings will be provided by
The California Association of Realtors with local Multiple Listing Services
(MLS), and leading realtors Alain Pinel, Cornish and Carey, and Oakwood
The Bay Area's largest auto dealers, such as Century-Davidson and Saturn of
Oakland will provide automotive ads, and companies such as Hewlett-Packard,
Levi Strauss, Cisco Systems, and Silicon Graphics will list their
Also with the Bay Area site, Yahoo! is launching its first integrated
service that allow users to locate people and businesses, combining over
300,000 business listings, residential directories and interactive maps.
Also on a local level, Yahoo! bulletin boards provide a popular way for Bay
Area residents to communicate.
Local Online Advertising
Yahoo! SF Bay Area gives local businesses a cost-effective way to advertise
online, and delivers an attractive market to national advertisers. Initial
advertisers include Wells Fargo, Alain Pinel, Cornish & Carey, and Bank of
Yahoo!'s partnerships have yielded a range of cross-marketing
opportunities. KPIX TV will feature Yahoo! web content during newscasts to
enhance its top stories and will promote Yahoo! SF Bay Area with commercial
time. ABC affiliate KNTV will also be integrating Yahoo! into its newscasts
and will direct users to relevant Silicon Valley sites. Other
cross-promotion partners include public television and radio broadcaster
KQED, The San Francisco Giants, the SF Bay Guardian, Preview Vacations and
the International Lesbian and Gay Film Festival.
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet navigational
service that is among the most widely-used guides to information and
entertainment on the Web. As the first online guide to the Web, Yahoo! is
one of the most visible and recognizable names associated with the
Internet. Yahoo! provides a context-based directory structure for Internet
resources, as well as a Web-wide search engine. The Company is continuing
to develop a global family of Yahoo!-branded media properties in targeted
geographic (Yahoo! Japan, UK, France, Germany, Canada, San Francisco Bay
Area), subject matter (Yahoo! Internet Life magazine and website) and
demographic areas.(Yahooligans!, a Web guide for kids). Yahoo! is also
developing new services with VISA, and DEC's Alta Vista search technology.
Yahoo! can be found on the web at www.yahoo.com
. Yahoo! Inc. headquarters are in Sunnyvale, California.
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For more information, please contact:
NRG Public Relations
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