Yahoo! And Guess Bring Models To Yahoo! New York

Yahoo! launches Model of the Month site sponsored by GUESS

Santa Clara, CA -- May 20, 1997 -- Yahoo! (http://www.yahoo.com), the world's leading guide to the Internet, today unveiled Yahoo! Model of the Month sponsored by GUESS. Each month Yahoo! New York will showcase a different GUESS model as Model of the Month. The site will highlight former, current and new GUESS stars through photos, biographical information and personal tidbits about each model. The Yahoo! Model of the Month sponsored by GUESS currently spotlights Anna Nicole Smith, former GUESS model turned actress. Yahoo! previewed the Model of the Month feature with March model, Drew Barrymore, and April model, Laetitia Casta, the model featured in the current GUESS ad campaign.

Created in conjunction with world-renowned fashion house, GUESS Inc., Yahoo! Model of the Month is located on Yahoo! New York (http://ny.yahoo.com) in the Fashion section of the Manhattan Life category as well as on the GUESS Interactive Web site (http://www.guess.com). From the Yahoo! Model of the Month feature, visitors can link to the GUESS Interactive site to view highlights of the latest GUESS fashion happenings. Yahoo! Model of the Month sponsored by GUESS is the latest example of the ongoing expansion of features and services on Yahoo!'s regional city sites, which now include, Yahoo! San Francisco, Yahoo! Los Angeles, Yahoo! Chicago, Yahoo! New York, Yahoo! Boston, Yahoo! Washington DC, Yahoo! Austin, Yahoo! Boston, Yahoo! Seattle, Yahoo! Dallas/Fort Worth, Yahoo! Atlanta and Yahoo! Twin Cities.

"For each of our metro sites, Yahoo! teams up with locally- and nationally-recognized brands such as GUESS to bring together content that captures the local flavor of the region," said Ellen Siminoff, director of communities at Yahoo!. "Like our Web Celeb feature on Yahoo! Los Angeles, the Yahoo! New York Model of the Month is an entertaining way to spotlight a unique aspect of the community."

In addition to the Yahoo! Model of the Month, Yahoo! features the Yahoo! Web Celeb of the Month on the Yahoo! Los Angeles (http://la.yahoo.com) site. Launched in August 1996, Yahoo! Web Celeb showcases TV, movie and online stars, providing users with background and photos on celebrities such as Andrew Shue from the TV series Melrose Place, Laurie Plaksin from the online soap opera The Spot, Calvert DeForrest of David Letterman fame, Yasmine Bleeth from Baywatch, Howard Stern, and Pamela Anderson Lee. May's Web Celeb features the king of late night television, David Letterman. Up next on the Web Celeb circuit is swimsuit model Cindy Margolis, dubbed the "most downloaded person" in 1996 by Yahoo! Internet Life (based on information >from AOL and the television show "Extra").

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Minneapolis/St. Paul); shared-interest audiences (Yahoo! Internet Life magazine and website, Yahoo! Finance, Yahoo! News and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, Calif., and can be found on the Web at www.yahoo.com.

Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc.