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Leveraging the Power of the Global Network |
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Yahoo!'s businesses are creating innovative, high quality products for users. Yahoo! uses its global network to not only support and cross-promote our wide range of offerings, but to create richer, more relevant products for our users. It's an almost limitless opportunity provided by our extensive breadth of content and services and the flexible, integrated nature of the Internet.
Better quality than ever. In 2002, Yahoo! continued to extend its reach, attracting millions of users daily. Now, whether users enter through the front page, Search, My Yahoo! or Yahoo! Mail, they encounter a more powerful, integrated experience. It's not only easier and more intuitive than ever before to navigate, but also more relevant. They can find the great content they're looking for, seamlessly integrated with related products and services.
Integrated Web experience at Yahoo!. If any San Francisco 49er fans arrive at the recently redesigned Yahoo! Sports portal and click on a story about their team, they'll be served the information they want along with links to ticket sales, team merchandise, fantasy football leagues and much more - all in a non-intrusive, highly contextual format. It's not only the experience the users seek, but also the experience they expect. Every click becomes the user-initiated, custom experience - which the Internet promised from the very beginning.
A virtuous cycle. Because of this, our users stay longer and use more of the media on our site, which allows us - and our marketing partners - to build deeper relationships with them. This strengthens consumer loyalty and enables us to complete the conversion process of turning users into registered users and turning registered users into paying customers.
Serving businesses and advertisers. Our own products and premium services aren't the only ones benefiting from this network-wide integration. Yahoo! is constantly focusing on new ways to offer innovative advertising choices and solutions for a growing set of valuable and high profile marketers. Despite a challenging economic climate, Yahoo! is outperforming the industry in media sales by helping clients leverage our network for both next generation direct marketing and brand building objectives.
Superior content plus extensive, relevant and user-initiated delivery equal a significant advantage. Yahoo! is bringing together buyers and sellers, creating a powerful connection between what users are looking for and what businesses can offer them.
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