Yahoo! and Spotify Announce Global Content Distribution and Promotion Deal
Yahoo! To Integrate Spotify's On Demand Music Service Across Global
Media Properties
SUNNYVALE, Calif. & NEW YORK--(BUSINESS WIRE)--
Yahoo! (Nasdaq: YHOO), the premier digital media company, and Spotify
today announced a global content distribution and promotion agreement
that will enable Yahoo! to integrate and promote Spotify's on demand
music service on Yahoo!'s Media Network, which reaches nearly 700
million unique users monthly — over 47 percent of the total worldwide
Internet audience (comScore World Metrix, May 2012). Spotify will
initially roll out to Yahoo! Music and later will be contextually
integrated globally across the rest of Yahoo!, including its leading
entertainment sites, like Yahoo! Movies and omg!. In turn, Yahoo! will
create an app for Spotify's platform featuring Yahoo! original
entertainment content, which will reach Spotify's more than 10 million
active users.
"At Spotify we want to light up the Web with music and as Yahoo!'s
global music partner we're able to reach their massive audience," said
Daniel Ek, CEO & Founder, Spotify. "We are really excited about the new
Yahoo! leadership team and thrilled to partner with them to build great
experiences around high quality content."
"Delivering compelling premium experiences across screens is core to our
mission at Yahoo!. Spotify is the leader in the digital music field and
together we can provide the ‘soundtrack' for users around the world,"
said Ross Levinsohn, Interim CEO, Yahoo!. "What Daniel and his team are
doing is changing an industry, and we're thrilled to be partnering with
them."
This relationship is designed to drive deeper user engagement for both
companies. For Yahoo!, the Spotify integration on Yahoo! entertainment
sites will feature Spotify's innovative play button, enabling Yahoo!
users to enjoy music while remaining on Yahoo!. Likewise, the Yahoo!
app, due out later this year, will further engage Spotify's more than 10
million active users with premium original content from artist profiles
to musical programs.
About Yahoo!:
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com).
Yahoo! is home to the No. 1 sites for finance, sports, news,
entertainment news, and more. Yahoo! is the trademarks and/or registered
trademark of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owner.
About Spotify
Spotify < http://www.spotify.com >
is an award-winning digital music service that gives you on-demand
access to over 16 million* songs. Our dream is to make all the world's
music available instantly to everyone, wherever and whenever they want
it. Spotify makes it easier than ever to discover, manage and share
music with your friends, while making sure that artists get a fair deal.
Spotify is available in 15 countries including USA, UK, Sweden, Finland,
Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The
Netherlands, Spain, Australia and New Zealand, with more than 10 million
active users and over 3 million paying subscribers. < http://www.spotify.com/ >
* Catalog size varies between countries.
Yahoo! Communications
Lisa Goodwin, 408-349-1075
lgoodwin@yahoo-inc.com
or
Spotify
Graham
James, 917-319-7936
graham@spotify.com
Source: Yahoo!
News Provided by Acquire Media
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