Yahoo! Goes Beyond Gold With Global Programming Coverage of Summer Olympics
Olympians Shannon Miller, Dan O'Brien and Summer Sanders Join
Editorial Team as Analysts
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo!, the premier digital media company, today announced its Summer
Games programming efforts bringing Yahoo!'s over 700 million global
users closer to the events than ever before, in dozens of languages and
regions, across multiple screens and digital platforms. Yahoo!'s
coverage will include original video programs, breaking news, expert
analysis from Gold Medal Olympians Dan O'Brien (Track and Field), Summer
Sanders (Olympics), Shannon Miller (Gymnastics), and the award-winning
team of writers from Yahoo! Sports, as well as social integration
programs, and for the first time Yahoo! will reveal its "Memorable
Moments" editorial series to build excitement for the Games. All the
exclusive content will live across the Yahoo! Media Network in addition
to the Yahoo! hub dedicated to coverage of the Games (http://sports.yahoo.com/olympics/)
and Yahoo! Sports (http://sports.yahoo.com/),
the No. 1 global sports destination online with over 104 million unique
visitors a month.*
"As the No. 1 global destination online for Olympics coverage for the
past three Games, Yahoo! dominates Olympics coverage with our unique
storytelling; this year will be no exception and we will be bigger and
better than ever before," said Ross Levinsohn, executive vice president,
head of global media. "We're programming immersive digital experiences
for a global audience and delivering a locally relevant editorial voice
in each market. Our angle is to cover the stories behind the stories
with our own exclusive talent, including multiple former Olympians -
across screens, across the globe."
Yahoo!'s "Memorable Moments" celebrates the most compelling stories in
Summer Games history through the eyes of those who were there, Yahoo!'s
writers and experts and other voices of authority, as well as through
the lens of Yahoo!'s users. Moments like Nadia Comaneci's perfect 10s in
Montreal, Carl Lewis' four gold medals in Los Angeles, and Michael
Phelps' record eight gold medals in Beijing will be retold through
video, iconic photos and stories that live on Yahoo!'s hub dedicated to
the coverage of the Games and debut in June.
Yahoo!'s additional programming efforts for the 2012 Summer Games
include:
-
The Yahoo! Hub Dedicated to Coverage of the Games — Yahoo! is the
place to go when big events happen in the world. Throughout the games,
Yahoo! will highlight breaking news, major headlines, and recaps
daily. The hub will also include a program profiling athletes from the
biggest stars to the least known names, where each athlete will be
represented within Yahoo!'s coverage and users will be able to cheer
for them individually or as a team. Yahoo! will also provide the most
up-to-date photo galleries from London, making sure every user has
access to the biggest moments of the summer.
-
Original Video Programs — "London Minute," a daily, on-the-ground
show, will feature quick-hitting video snippets from London and will
debut during the Opening Ceremonies to capture the spirit of the
Summer Games. In addition, "Elite Athlete Workouts," an award winning
Yahoo! Sports original program, debuting on May 7, 2012 with stars
participating in the Summer Games such as gymnastics darling Aly
Raisman, will take a deep dive into the lives of some of the most
popular athletes such with insights into training, diet and
preparation. "Elite Athlete Workouts" will be the first introduction
to some of the stars of the 2012 Games!
-
Original reporting and expert analysis — Yahoo! Sports has a strong,
unique editorial voice and will cover the Summer Games with the
winning combination of timely, in-depth, and impartial reporting. It's
Yahoo!'s voice and programming that has made Yahoo! Sports the most
visited destination for the last three games. In addition to Yahoo!'s
premier editorial staff, Yahoo! added former Olympians Shannon Miller,
Dan O'Brien and Summer Sanders as analysts to the already established
team of journalists including Pat Forde, Charles Robinson, Martin
Rogers, Dan Wetzel, Adrian Wojnarowski and others. Yahoo! will also
add to its unique voice with the "London Reporter," reports from the
Yahoo! Contributor Network, and "Fourth Place Medal," (http://sports.yahoo.com/blogs/olympics-fourth-place-medal/)
a column which will include ongoing reports from the most talked about
events in London.
-
Social Experiences — Through two new social programs users will be
closer to the games and their friends who follow the games than ever
before. This year, users can show their support and pride for their
favorite athletes directly within Yahoo!. Deeply integrated into the
hub dedicated to coverage of the Games, users will be prompted to
cheer for their favorite athletes and countries. ‘London Pick'Em,' the
new Yahoo! Sports fantasy game, is a daily prediction style game that
will engage fans in a fresh, fun environment. The social experience
will have friends challenging their friends through social channels as
they compete against the world and go for the Gold Medal of
predictions!
-
Sports Radio Programming — Yahoo! is expanding its coverage beyond
online with Yahoo! Sports Radio coverage throughout the games. Yahoo!
Sports Radio will feature live call-ins from London, daily segments
profiling athletes and breaking news coverage throughout the games.
Yahoo! will provide fans with the key moments of the Summer Games across
multiple devices, including mobile phones, tablets, TV and the desktop,
ensuring they never miss a beat regardless of where they are. Yahoo!
product offerings will be announced at a later date.
About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
Yahoo! is home to ten No. 1 properties in the U.S. — including the
Yahoo! News Network, Yahoo! Sports, omg!, and Yahoo! Finance. (comScore
Media Metrix, U.S., March 2012)
* Source: comScore World Metrix, March 2012
Olympic, Olympiad, the Olympic rings, London 2012 and related marks are
owned by the International Olympics Committee, London 2012 Organising
Committee for the Games of the XXX Olympiad, or their related entities.
This site is neither endorsed by nor affiliated with any of these
entities.
Yahoo!
Lisa Goodwin, 408-349-1075
lgoodwin@yahoo-inc.com
Source: Yahoo!
News Provided by Acquire Media
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