Debuts Innovative and Fun Ways to Get More from the TV Exclusively on
iPhone, iPad and iPod touch
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! (NASDAQ:YHOO), the technology powered media company, today
unveiled the next evolution of IntoNow from Yahoo! that delivers a more
innovative and engaging way for people to capture, communicate and
discover television content. In an era where 80 percent of people
watching TV now have mobile or tablet devices in-hand, IntoNow 3.0 gives
fans entirely new ways to share moments on TV, learn more about what
they're watching and engage with friends, social networks and the
broader IntoNow community.
"iOS devices are pervasive in our living rooms, and second screen
behavior is now commonplace. IntoNow wanted to up the ante and give
people a whole new experience," said Adam Cahan, founder of IntoNow and
vice president of Product, Yahoo!. "We're the first to offer some major
technological innovations — like the ability to capture and share
moments that happened seconds ago on TV or automatically identify songs
playing in the background — all of which gives people watching TV with
IntoNow 3.0 a unique, interactive experience."
IntoNow 3.0 from Yahoo! has been rebuilt and re-designed around three
TV and Music Sync: Taps into what people are watching to
surface the most relevant content, including personalities, sports
teams, songs, polls, or trivia, as it's happening on TV. Music Sync
is the first technology to automatically identify "what's that
song?" playing during a show — whether a live performance,
featured song or even background music. Songs surfaced by Music Sync
can be one-click purchased through iTunes or people can view the music
video on YouTube.
CapIt: Delivers industry-first technology that gives people the
ability to capture and caption "did you see that?" TV moments
like a breaking news story, a red carpet dazzler or even a funny
scene. Simply tap a button and this iOS exclusive app will instantly
synchronize and deliver still images of the program that is shown on
TV. People can then select the image they want, add a caption, and
share with friends on Facebook, Twitter or IntoNow.
Group Chat: Instantly create private conversations with friends
within the IntoNow app, form groups for a particular TV event; or
set-up a recurring conversation to talk about favorite shows as the
IntoNow 3.0 uses patented SoundPrint
technology to automatically identify live or previously aired television
content spanning more than 2.7 million airings. Over 160 U.S. TV
channels are currently being indexed live, creating a rich database to
build video discovery and programming experiences.
The IntoNow 3.0 App is available for free from the App Store on iPhone,
iPad and iPod touch or at www.iTunes.com/appstore/.
To learn more about the award-winning IntoNow from Yahoo! app, visit the IntoNow
website and our company blog, Yodel
Anecdotal for more details.
Yahoo! is focused on creating deeply personal digital experiences that
keep more than half a billion people connected to what matters most to
them, across devices and around the globe. Yahoo!'s unique combination
of Science + Art + Scale connects advertisers to the consumers who build
their businesses. Yahoo! is headquartered in Sunnyvale, California. For
more information, visit the pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
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Jason Khoury, 408-349-3435
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