Navigating a New Course In Search — Introducing Yahoo! Axis
Seamless Across Multiple Devices, Axis Re-defines Searching and
Browsing
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! (NASDAQ:YHOO), the premier digital media company, today announced
the availability of Yahoo!
Axis, a new experience that re-imagines how people search and browse
on the web. Axis offers the only search experience that allows you to
enter your search, see and interact with visual results, all without
ever leaving the page you are on. Axis seamlessly integrates with your
favorite desktop browser and automatically connects your online
experiences across multiple devices. Axis is available today for
download across iOS devices and as a desktop plug-in for HTML5-enabled browsers.
"Our search strategy is predicated on two core beliefs—one, that people
want answers, not links and two, that consumer-facing search is ripe for
innovative disruption," said Shashi Seth, senior vice president,
Connections, Yahoo! Inc. "With Axis, we have re-defined and
re-architected the search and browse experience from the ground up."
Visually rich, Axis provides an easy and efficient cross-device
experience that today's connected consumers want:
-
Smarter, Faster Search with Rich Design: Axis gives people
instant answers and visual previews so they can continuously discover
and explore content without interruption. Axis' sleek design keeps
people moving forward rather than constantly returning to a page of
endless blue links. Once on a search results site, Axis also lets
people simply swipe or click to the next result.
-
Connected Experience: Axis allows people to move seamlessly
across devices. Upon downloading Axis, people can start a search on
their computer, flip through the results while out on their iPhone,
and finish the search at home on their iPad. Content can be easily
shared by email, Pinterest and Twitter.
-
Personalized Home Page: After signing in with Yahoo!, Google or
Facebook credentials, Axis centralizes online lives with a
customizable Home Page that provides direct access to their favorite
sites, saved articles and bookmarks across all devices where Axis has
been downloaded.
-
Standalone Mobile Browser, Desktop Plug-In: On iPhone, iPad,
iPod touch, Axis serves as a standalone mobile browser app. On the
desktop, Axis is a browser plug-in that works with Firefox 7+, Safari
v5+, Internet Explorer 9 and all versions of Chrome.
-
Innovative Technology Backbone: Axis is built upon the Yahoo!
Cocktails mobile development platform, which is designed for
creating deeply personalized products that are built for connected
devices first. Comprised of Mojito,
an open source JavaScript MVC framework and Manhattan, a cloud-based
hosted environment, Cocktails is a blend of open, standard web
technologies including HTML5, CSS3, JavaScript and Node.JS.
To learn more about Yahoo! Axis and download the desktop plug-in, visit the
Axis microsite and our company blog, Yodel
Anecdotal. The new Yahoo! Axis App is
available for free from the App Store on iPhone, iPad and iPod touch or
at www.iTunes.com/appstore/.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50289064&lang=en
Yahoo! Global Communications
Kate Wesson, 408-336-0412
kwesson@yahoo-inc.com
Source: Yahoo!
News Provided by Acquire Media
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